Google launches Gemini Enterprise program to advance AI agent use at work

Google The company is making another attempt to sell businesses on AI agents by offering subscriptions that feature agents performing specific work tasks.

Gemini Enterprise is aimed at large enterprises, starting at a monthly fee of $30 per person. Gemini Business, for smaller customers, costs $21 per person per month. The offerings allow companies to build data-driven agents from them fund, Microsoft and Sales force products.

Pre-built Google agents for software development, data science, and customer engagement also come with new Gemini subscriptions, along with access to agents from Work day And other companies. It includes capabilities of Agentspace, Google’s product building agent Announce In December. Google will upgrade existing Agentspace customers to Gemini Enterprise or Gemini Business for free for the duration of their contracts, a Google spokesperson said.

Gemini subscriptions come with Model Armor, a feature for screening and blocking requests and responses in AI conversations, so organizations don’t need to bother setting it up.

The launch comes three days after OpenAI showed people how Accessibility tools From third party applications in ChatGPT. Meanwhile, Google and Microsoft are looking to attract organizations to agents that take care of some operations, so employees can do other things. Both companies sell services aimed at developers and non-technical workers. Gemini Enterprise or Gemini Business does not require programming.

“We’ve seen people from consulting services companies, telecom companies, software companies, hospitality companies, and a variety of different manufacturing companies using these services, and in a variety of scenarios,” Thomas Kurian, CEO of Google’s cloud group, said in a press conference.

Kurian, which accelerated the unit’s revenue growth year over year above 30% In the second quarter, cruise line Virgin Voyages was named one of Gemini Enterprise’s first affiliates.

Companies are more likely to explore or test AI agents rather than putting them into production, said Chirag Dikati, an analyst at technology industry research firm Gartner. Google’s handling of security and governance should ease concerns among major companies evaluating proxy systems, Decati said.

Google’s new Gemini subscriptions rely on the company’s Gemini AI models to work with text, images, and videos. Google and other model makers regularly release new versions, and companies want to avoid falling into the trap of late models when choosing agent software, Decati said.

“How Google is able to leverage these unified messages in the Gemini 3.0 launch sequence, which is coming soon, I think will also be a litmus test,” he said. “In other words, will they be able to offer some kind of innovation cycle on the same day, or will that be staggered in terms of adoption patterns?”

And on Thursday as well Amazon Cloud unit announced Fast winga service through which workers with no technical skills can create artificial intelligence agents, with connections to more than 50 applications.

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