My new artificial intelligence manifests the waves in the silicon valley. It is called confusion, and according to reports, I explored both Meta and Apple. At amazing 14 billion dollars after the financing round in May, you are welcomed by the start of a revolutionary threat to the dominance of Google Search.
But this is the thing: it often summarizes the web results and sends you links.
So why is frenzy?
The confusion was described as an “answer engine”. You are asking a question, and uses large language models to spit a summary of humans, while completing the footnotes. It is mainly chatting with bibliography. The best books on the French Revolution may require the collapse of the genius law. In seconds, it is born a paragraph with links to Wikipedia, news outlets, or Reddit novels.
The stadium is a cleaner search experience free of ads, which depends on chatting. No scrap SEO, don’t pass.
But critics say it is more than just a glorious cover around Google and Openai applications, with minimal monopolistic technology and a lot of smoke. It is fast, clean, and a spot. But, in essence, they are often reorganizing the Internet.
Obsessed of major technology
This did not stop the noise. In May 2025, San Francisco, California, closed California, a $ 500 million financing round, which prompted its evaluation to 14 billion dollars, with a sharp increase in its evaluation of $ 9 billion in December 2024.
Now, technology giants are spinning. According to Bloomberg, Apple had talks about the acquisition of confusion. According to what was reported, Meta considered this step, although no official offers are confirmed.
The logic is clear. Embroidery and is increasingly seen as a “Google killer”, especially between technical influencers and Power X. Power X. Traffic has exploded to its location in recent months. The company now provides an extension of the chrome, a mobile application, and a professional version that allows users to access artificial intelligence models such as GPT-4 and Claude.
However, it is not clear what makes the confusion exactly $ 14 billionUnlike the fact that it rides the wave of artificial intelligence.
Why skeptics of artificial intelligence rolling their eyes
For skeptics of artificial intelligence, the rise of confusion is another example of the material that exceeds the noise. The site does not train its own styles. It does not build a new infrastructure. It is not a revolution in research. It is just providing a polished interface to ask questions and obtain summaries created from artificial intelligence from public websites.
There are also increasing concerns about how confused sources. A number of news institutions, including the New York Times, Forbes, and WIRED, have accused the company of impersonation and ignorance without permission or appropriate support. Journalists and publishers warn that this type of research experience on behalf of artificial intelligence threatens the movement of news, while giving little to content creators.
On June 20, the British Broadcasting Corporation became the latest outlet that threatens legal measures against artificial intelligence, claiming that the company uses the BBC content to train the “artificial intelligence model”, according to the Financial Times.
Aravind Srinivas, CEO of Perplexity, has defended the company as a “information complex”. In July 2024, startup Firing Revenue sharing program to address the reverse reaction. “We have always thought that we could build a system in which the entire internet wins,” said Serenivas at that time.
So why is gold rush?
basic. Search is money. Google received $ 50.7 billion of search ads in the first quarter, an increase of 9.8 % year on an annual basis. If the confusion can be convinced even a small share of users to switch, then liquefy this experience, it becomes a real threat. Apple and Meta, both of whom are increasingly warned against relying on Google, see the vision of confusion as a rapid path in the search race of artificial intelligence.
But the risks are deeper. Everyone who controls the next search interface controls the user. Just as Google Yahoo replaced, confusion can replace Google in theory. For this reason, Big Tech wants it, even if it is not quite clear what they buy.
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