Google enters into the field of cinema to produce a pro -technology advertisement

Large technology has a problem with great public opinion. I have left years of political controversy and the invasion of privacy people feel infection towards the industry, regardless of any aspect of the corridor on which they fall. Maybe a small batch of Tinseltown? This seems to be what you think about Google because it hit A multi -year partnership with Range Media Partners (“Longlegs” and “A UKNOWN Complete”) in a new TV production project called 100 Zeros. This initiative was assigned to find textual and unwritten projects to help finance or production.

Business Insider Reports Google’s final goal is to encourage designs to adopt its new technologies, such as the overwhelming feature, which allows users to see 3D things in maps; Spatial tools that mix real and virtual worlds; And AI.

More importantly, the company also hopes to enhance the positive opinions of its products, especially among young people, by creating parts of entertainment and popular culture.

To this end, 100 Zeros quietly contributed to some marketing dollars in the movie “Cuckoo” for the neon, a independent horror movie starring Hunter Schaefer last year. The 100 Zeros logo was shown on the screen during the opening credits of the film, but Google did not seek any propaganda to spend.

In April, Google announced another project with Range: “AI On Film”, a program to Committee short films Which explores the relationship between humanity and AI. Companies to spend the next 18 months in developing this short, financing and producing these short pants, with the ultimate goal of green lighting in adjustments.

At that time, Mira Lin, then the Director of Technology and Society in Google, explained the project diverseHe said: “… While artificial intelligence moves from the science fiction world and in our daily life, narrative films offer an opportunity to explore and display the ways we want to coexist with this technology.” According to LinkedIn, Lane has since been upgraded to the Vice President of Technology and Society in Google, and its work focuses on the way the company can fight a group of novels Dystopian “caused by the development of intelligence.

The talent and production company Range Media was founded in 2022 by Peter Micelli and Jack Whigham, two old warriors at Powerhouse Caa. The list of clients from Range, director Michael Bay, actor Bradley Cooper, a sports creator and Elona Maher content.

It is worth noting that CAA filed a lawsuit against Range Media in 2024, accused of stealing confidential information from CAA through its aides and other employees who were in the phase of the overfishing. ((this It is a movie I want to watch! When doing this, CAA claims that the company can benefit from the transactions that are not available for “talent agencies committed to law”. In January, Range Media won the suspension.