Google brings ads to artificial intelligence mode

Google on Wednesday detailed Its plans to bring ads to Artificial intelligence modeThe experience of the company that works with artificial intelligence in Google Search.

Ads may appear “in connection” below and “built into” artificial intelligence responses as part of the test, says Google. AI’s status of Google search users allows a question and they get a response that was created from artificial intelligence, with the ability to deepen more through follow -up questions and links to web sites.

“In some cases, the building of the web site may be a good next step (in querying artificial intelligence mode), so we may show a useful advertisement that can help (users) start,” explains Google in a blog post presented to Techcrunch. “From there, the (user) can ask questions to explore possible business ideas, the type of content they must develop, and even get to know their target audience.”

The ads that were the basic cash cash from Google – the company achieved $ 66.89 billion in advertising revenues in the first quarter of 2025 alone – it was imperative that they finally make their way to what Many see As a Google research future. But this does not mean that users will be happy. According to A modern poll By Civicscience, Consumer Analysis platform, 36 % of the United States adults are cautious of artificial intelligence in terms of advertising, saying they will be less likely to buy than a brand that uses artificial intelligence in ads.

Google says advertisers who already use their performance, shopping, and searching for “wide matching” campaigns will be eligible to show their ads in artificial intelligence mode. Users in the United States will see advertisements, specifically search and shopping ads at the present time, in the mode of artificial intelligence via desktop and mobile.

Many Google’s competitors – or think about experimenting – have tried with ads in artificial intelligence products. The I intelligent intelligence engine has been launched Ads Last November and did not rule out the collection of data outside its platform for sale More targeted ads. Microsoft has briefly tried ads in Chatbot Copilot Several years ago. Openai also, He said It may one day adopt an advertisement -backed model to supplement subscriptions.

In relevant news on Wednesday, Google said it will expand the ads in An artificial intelligence overviewGoogle’s search feature that automatically brings and summarizes information answers. Search and shopping ads will soon appear on the desktop in the United States before expanding “selection of countries” on mobile devices and desktop in English.

In an artificial intelligence overview, ads are inserted into abstracts created from artificial intelligence “when they are related to each of the query and response provided,” says Google. It was classified as “sponsored”.

Google Firstly Bring the ads to AI’s overview in the United States on the mobile phone last October.

Some publishers have argued that Google’s movements threaten their advertising revenues. Google said that it takes the concerns of publishers into consideration in the workshop workshop for artificial intelligence and advertising products for these experiences.