German court rules cannot call its smart watch “Carbon Neutral”

Apple has made some great environmental claims over the years, and one of those wearing eyebrows is that selected models of the Apple Watch 9 series were “neutral for carbon”. Drawing the statement is some FLACK Climate experts In 2023, now a regional court in Frankfurt, Germany has The claim that it has no basis and a violation of competition laws. If the decision is standing, Apple may need to review its language for the smart watch.

The German court ruled with Apple’s cultivation of eucalyptus trees in Paraguay, while removing carbon emissions associated with the Apple watch. She ruled that the plan was not enough to dispense with the “neutral carbon” claim because “there is no safe future for the continuation of the forest project.” The court said that three quarters of the land concerned were not only leased to Apple until 2029, with no certainty of how or the place where the tree planting program will continue after that date.

“This promise deceives consumers, because it depends on the carbon tolerance system with an ineffective compensation project,” Juegen Resich, Federal Administrative Director of Deutsche UMWELTHILFE (DUH), which filed the case against Apple.

A representative from Apple said This “we are strongly disagreeing with Dua’s position, which contradicts the climate strategy in the European Union and Germany and the wide international scientific consensus that both emissions and carbon’s emissions are necessary to achieve global climate goals.” The spokesperson confirmed that the company is still targeting all products He added, “The court has widely supported our strict approach to carbon neutrality.” Apple will have an opportunity to appeal the decision, which appears to be likely, although there is no public advertisement yet.

Wherever this situation falls, Apple still has ways to reach this climate goal. As well there.