Gen Z pays the madness of the Korean cuisine in India, where it jumps 50 % per year

The influence of Korean culture in India expands beyond music and entertainment, with food appearing as a major letter. According to the food delivery platform, Korean dishes orders in India grew by 50 % year on year in July 2025 compared to the same month in 2024.

While the cities of the metro such as Bangaluru, Mumbai and Hyderabad more in demand in general, the platform recorded an increase of 59 % on an annual basis on orders from non -metro markets. Cities including Surat, therofnananthapuram, Fadodara, Missuru and Manjalu showed a strong adoption of Korean flavors.

Gen Z, recognized for global trends, is 27 % of all Korean food orders on Swiggy over the past year. The company said this demographic was one of the main engines of the popularity of the kitchen in India.

Search data on the statute reflects this increasing interest. Terms such as “Korean Cake”, “Korean Cheese Cake”, “Korean Ramin” and “Korean chicken” were among the best keywords last year. The famous menu elements included Cori Mcaloo Tikki Burger, Corean Corn & Jalapet Garlic Bread, Korean Tanch Chicken Roll and Korean TUP -Dicker Burger. Korean-inspired drinks such as Korean Yuzu-Pop have gained a traction.

Swiggy noticed that this trend indicates a broader shift in consumer preferences, with Indians increasingly willing to experience international flavors. The company added that the brands respond by identifying international cuisine to make them within the reach of Indian consumers.