Gen z, a favorite game maker Jellycat up to 450 million dollars in the midst of madness

The British Toybrand Jellycat game, which Gen Z loves in the world, has multiplied its profits in 2024 against the background of a “child” paid in games where more adults turn into soft games for comfort.

Jellycat, a private company founded by Thomas Gatacre in London in 1999, is very popular to sell applicable soft games from a 18 -pound Beige Beige to Nordic Druce. The company witnessed “quick growth” in 2024, according to joint financial reports with CNBC.

The company, owned by Jelly Holdings, witnessed revenue increasing by 66 % to 333 million pounds (449 million dollars) for the year ending December 31, an increase of 200 million pounds in 2023. It plans to pay the profit distributions of 110 million pounds for its owners.

Toymaker “Jellies” sells in 8,000 stores in 80 countries, including high -end departments such as Selfridges, Harrods in London and Galeries Lafayette in Paris. She said that she witnessed the greatest demand for her soft games in Europe, China and the United States

The company said in the report, “It seems that everyone loves them: from children to children and General G, along the generations to parents, and beyond,” the company said in the report.

She also sees its popularity through the new “Jellycat experiments” held in stores like Jellycat Fish & Chips in Selfridges and Jellycat Patisserie in Galeries Lafayette. Other hot items include accessories such as the magic of bags and handbags.

The company’s growth can be tracked to the increasing demand for adults on children’s games with $ 30 Labobo doll To become a viral feeling earlier this year. The traction force has gained a symbol of the international situation with both adults and children who buy noise around small stuffed animal games.

On Tiktok, Jellycat is 2.1 million followers at the present time while Sitting 20 million posts under the #jellycathaul retail brand. In viral videos, young people chant them Soft games worth $ 20While some appear huge Girl groups Stuffed on their shelves.

Games Industry Research Collection Circana I found that adults are leading the Games market in the United States, as sales increased by 18 % this year, through customers between 18 years and over. Adults spent $ 1.8 billion on games In the first quarter of this year, the highest spending across all age groups.

In 2024, sales were paid “Nostalgia for nostalgia” Circana said that the search for comfort amid economic and geographical turmoil worldwide.

“By taking advantage of the economy of joy, games are increasingly recognized for positive mental health benefits because they raise nostalgia for the past and bring escape from global turmoil to the lives of consumers,” said Melissa Simmonds, the UK’s games manager at Serkana at that time.