Gen AI comes to examine the Internet, the seismic shift for online shopping

In the world of online payments, the floral word is these days without friction, as companies are increasingly comfortable online payment options. Think of the online reward for Biometric waveExperts say the steps are less, the more customers they will buy. With this goal in mind, the increasing presence of the generator AI such as ChatGPT in the shopping ecosystem may take the following figure with a seismic effect on the inter -intermediary economic model.

Currently, the search for a large men’s coat in London on Chatgpt will be an option to buy, but you still have to click on London Fog to complete the transaction. But this may change soon.

Gen AI search engine Beyard has already a deal with PayPal For this type of job, allowing online shoppers to make purchases such as concert tickets and travel directly in the chat, with the completion of payments with PayPal Or Venmo, PayPal handling processing, charging, tracking and invoices.

Financial times stated last month that The integrated exit system is coming to ChatGPTWith partners like ShopifySo that users can complete the transaction within the statute. Merchants will pay a commission to Openai. Openai and Shopify did not confirm the plans. The artificial intelligence company has already it has I worked with Shopify on Amnesty International Assistant For Internet sales.

Openai has already launched several features It is designed to enhance shopping and other consumer experiences, and experts say that in one form or another, this additional use of Gen AI in the future of retail must be, and companies must be planned for consequences today.

“The enabled customers to buy without leaving the chat will have a significant impact on the sales cycle,” said Elizabeth Perkins, a professor of business administration and Economy at Ronok College. But she added that from the marketing perspective, at any time you unify or eliminate part of the purchase cycle, you get the proximity of your customer to spending money. “There are no further steps that take a long time. Customers get what they want faster, with the least problem, frankly, with less chance to change their opinion,” said Berkins.

Threats to banks, Venmo, PayPal, Apple Pay?

Perikins says that payment facades like Venmo or Apple Pay can be disabled. But Paul McAdam, the chief director of the JD Power Banking Intelligence, says he believes that although the possibilities of getting out of artificial intelligence will disrupt the ecosystem for the exit, big players will find a way to stay in the game.

“This is one of another competitor looking for a slice of the pie. It will be great to see how banks interact with this. There will be vibration, but he added,” Paypal, Apple, and Google are very firm, so I don’t think they will affect anywhere. This will affect more than that, and some may get larger competitors. “

in EBay websiteAI Checkout is not seen as a threat, but as evidence of more innovation in the industry.

“Artificial intelligence has proven to be great in accelerating the workflow and generating ideas. We believe that real magic lies in mixing that speed and size with reliable societies, experts and enthusiasts.”

Ethington says that EBAY will invest heavily in the increasing AI experience when out that provides products options in actual time, and directions and directions that have been seized on shopping preferences for each buyer. “In the end, we believe that our scope, the unique dose, and the trusted society put us very well to increase the future of the agents,” said Itheington.

PayPal referred to a deal with confusion as a sign of embracing the Gen AI feature instead of watching it as a threat. A PayPal spokesman said: “We are cooperating with some of the largest players in this field, such as confusion, to provide personal, safe, smooth and commercial payments for our network, which includes more than 400 million consumers and merchants all over the world,” said a PayPal spokesman.

In one form or another, the online exit experience is mature to change, according to Dee Waddell, the international administrative director of travel and transport industries at IBM. Wadil said: “Consumers are no longer satisfied with the current situation.” IBM study This indicates that only 14 % of consumers say they are satisfied with their experience in e -commerce. “They are calling for smooth and excessive personal experiences across every contact point, and retailers must tend to artificial intelligence to meet these expectations.”

IBMRetailing customers give Amnesty International to provide a smooth experience throughout the entire customer trip. “I think we are on the threshold of a revolution, as the AI’s obstetric platforms such as ChatGPT” will work “to simplify the digital shopping experience from discovering the product to fulfillment,” Wadel said.

Control pre -sale in the future

The online shopping experience can be characterized by a consumer that goes to Chatgpt or Clauds Anthropor to order gift ideas. After that, Wadil says, without leaving the chat, they will receive custom recommendations, confirm their payment method easily, check their shipping address, and complete the purchase.

“In this new model, the personal assistant of Amnesty International becomes the market. This means that retailers will need to enhance the strategies of their ecosystem and the channel,” said Wadil. “This will be a major part of maintaining and connecting the integrated shopping experiences that consumers demand,” Wadel said.

Alex Graf, co -founder and chief executive of the digital trade platform Sprlyker and author of his book “The e -commerce book says, “This is the beginning of a seismic shift in how people are shopping via the Internet. But he says that the focus on threatening payment treatments lacks the greatest result of sabotage of this transformation.

“We are witnessing a structural shift in the e -commerce value chain, and Chatgpt is directly in the middle. The old game was about who could close the sale. The new game revolves around who controls pre -sale and gets the user’s attention first,” adding that this is the place where LLMS will be disrupted. Increasingly, Graf says, Chatgpt and Claude will be the one who will direct the discovery, provide options, and pressure decisions to customers.

“For players in e -commerce who relied on” monitoring time “to keep users browsing, such as Amazon, ETsy, or even store fronts, this is an existential threat,” said Graf.

“The users who have previously started their search on e -commerce platforms are now starting with AI. Here Kicker: selling the product is no longer the place where the margin is. It sells eyeballs,” said Graf.

“The most profitable works in Amazon are not prominent or AWS, they are the retail.” Graph said.

Amazon Invested extensively on its own Features of artificial intelligence for shopping It has made an important Investments in artificial intelligence companies Including man.

Graf says that when Gen Ai becomes like ChatGPT “New Home page”, it does not need to sell products directly, “Graf says.

“It only needs to own the time of the hour, then the income takes place through the paid places, the affiliate links, and the recommendations of the product, just as Amazon does internally. It is redirect in the revenue of the potential retail and the intercourse to the one who has the conversation.”

Amazon ads works It was a bright point in profits in the last quarters.

Graf says that Fintech players like PayPal or Zelle, an online payment application run by a union from the main banks, will be affected, but indirectly. Once ChatGPT, or similar artificial intelligence agents, shop from a run to end, there is a lower space for third -party payment tools.

“The integrated systems or the governor of Amnesty International may eat the pie segment over time,” Graf said.

The final winners will be those who can liquefy and intentionally, not only transactions.