Laila Lockhart Kraner plays the role of Gabby in Universal and Dreamworks “Gabby’s Dollhouse: The Movie.”
World Dreamworks animation
A little girl named Gabi, along with Mingry for animated cat’s friends, jumps from broadcast to the big screen.
worldwide And Dreamworks’s Animation “Dollho’s Dollhouse: The Movie” is the latest TV program for children to go to the box officeIntests in my footsteps Paramount Paw Paw and SpongeBob SquarePants privileges.
“We felt that the privilege had reached the point where he was sufficient to justify a theatrical event, and we wanted to expand the world,” Marji Cohen, President of Dreamworks Animation, told CNBC.
Children’s programming has become an increasingly important part of the media scene in recent years. Since linear TV has given way to flow, studios are looking for ways to lead subscribers growth and preserve them. For “Dollhouse’s Gabby’s Dollhouse”, the establishment of the theatrical presence increases the brand awareness, raises new excitement of current fans and stimulates new opportunities for products in the retail market.
“Dollhouse’s Dollhouse”, which was created by “Blue’s Clues”, the old warrior Traci Paige Johnson and Jennifer Twomey, was launched on Netflix In 2021. It was already operated for 11 seasons, and 12 years in November. Each season has six to 10 episodes, about 25 minutes each.
The original series was the most exposed to children this year, according to Celseen.
Each episode begins with the live Gabby, which is played by Laila Lockhart Kraner, as it damages the boxes of mini package that provokes adventure in its magic doll. She puts her mind in the ear, shrinks to become a moving figure and joins her cats, cats, calling them fabrics. Like many pre -school offers, Gabi stops to ask the audience’s questions and invite them to play along.
These elements appear in the full -length feature film, which arrived in theaters on Friday. It slides animation and direct work, but on a larger scale.
Cohen said the goal is to create a theatrical experience, closer to “displaying rocky pictures” for young children. “Call them to sing, dancing, and applause.”
For the first time “Gabby’s Dollhouse: The Movie” at a time when the film calendar is limited to the family. The latest major releases in this type are “Freakier Frdy” from Disney and Universal “The Bad Guys 2”, both of whom were released in early August.
While there has been a continuous stream of family friendly fare in recent years, it comes after a great dry talisman resulting from the closure of the epidemic and double strikes in Hollywood. Meanwhile, consumer habits have turned with the increasing popularity of broadcasting services, and studios limited the time that the films that were released in cinemas took to reach the home market.
But younger viewers are among the most involved participants, and a basic driver to take families to the theater.
Children are one of the most enthusiastic broadcast users, too, because they tend to see the same content over and over, which leads to high participation. For this reason A unique proposal for children offers children For studios even when traditional linear TV and theatrical landscape became less reliable.
The presentation of their favorite characters in more places can mean spreading wealth and finally feeding their appetite for more.
“One just needs a look at the large screen of the” Kpop Demon Hunters “to find out how” Dollhouse’s Dollhouse: The Movie “can likewise a jump from a small 2021 screen to a major cinematic event in 2025”.
Viper to the big screen
The global theatrical version not only serves the strong local market, but also extends from reaching “Dollhouse’s Dollhouse” at the international level. Cohen noted that Europe is one region where the offer is gained.
“As a relatively new privilege with the remarkable access to the world of marketing that aims to the youngest generations today, this is a movie that must capture the attention of this audience and continue to display its strengths as a new brand,” said Sean Robbins, director of analyzes at Vandango and the founder of the box office theory.
It can be a relatively reasonable way to expand a concession.
“Gabby’s Dollhouse: The Movie” was a production budget a little more than $ 30 million, which is a small investment for the likes of UNIVERSAL and Dreamworks compared to other theatrical films. For example, the Disney’s Pixar and other’s ARM, ILLUMINATION, ILUMINATION, ILUMINATION, ILUMINATION, is more than $ 200 million.
It is still from Universal and Dreamworks “Gabby’s Dollhouse: The Movie”.
World Dreamworks animation
“In Dreamworks, we know how to make a budget to tie,” said Cohen. “We make some large high -budget animated movies, and all research. But then we also make smaller movies such as” Captain UnderPants “or the latest movies with” Dog Man “. We know how to make high -quality movies for a lower price point.”
Paramount Villa Pao Powe has had similar small budgets, according to media reports. “PAW PATROL: The Movie”, released in 2021, produced $ 40 million locally and more than 145 million dollars worldwide, according to Comscore data. Meanwhile, the “Paw Patrol: The Mighty Movie” in 2023 raised $ 65 million locally and $ 200 worldwide.
The box office analysts estimated that “Dollhouse’s Dollhouse: The Movie” will raise between $ 15 million and $ 25 million during the opening weekend.
More than just a movie
While theatrical revenues are important, bringing a “gabi doll” to the large screen is part of a broader strategy. The content is part of an interconnected ecosystem that includes games, books, goods and direct events.
“I came from Nickelodion,” Cohen said. “We have studied a lot, and we knew that they liked to watch a show, but they wanted to play, repeat it, and experience characters and ideas in their own way, in their own form. So we have developed the Gabby concession to allow them to do so.”
Dreamworks shared with Toy Company Master revolves around To manufacture a set of games associated with “Dollhouse’s Dollhouse”. A collection of products includes plays, shapes, luxury games, games and puzzles. Since the launch of the line, Spin Master has sold nearly 3 million dolls linked to the exhibition.
Cohen said that Dreamworks Animation is “successful and fermented” for “Gabby’s Dollhouse” with Terk There the Spin Master Partners Wal Mart.
“The series only grown, slept and slept,” said Cohen. “After that it reaches a certain point, you can present it on a larger strategic franchise with live entertainment, offers in museums and attendance in gardens and music, as you know, everything comes when you have a drug that children respond to.”
“Gabby’s Dollhouse” was the five best pre -school drugs for five of the last eight quarters, according to Circana data. It was the 10 best property for 10 quarters in a row.
In addition to games, “Dollhouse Gabby’s Dollhouse” has combinations of goods with Walmart, goal and Amazon, Which includes clothes, home commodities, games, and even toothbrush. While the film goes to theaters, the fans will be able to buy Popcorn is titledDrink acres and other specialized elements.
The concession has also become part of the entertainment gardens in UNIVERSAL, with personal meetings with Gabby areas and retail trade where guests can buy head, luxurious and clothing gangs.
And universal does not stop there. “Gabby’s Dollhouse: The Movie” sets a larger future for Gabby and a possible cross series. While the film depends on Roll, Gabby puts the final touches on a new doll – a dog doll that her little sister will love her.
When asked about what Gabby Dollhouse fans could expect after the disclosure, Coh disturbed, “You have to wait and see.”
Disclosure: Comcast is the parent company of Fandango and NBCunivesal, which owns CNBC. Versant will become the new mother company for Fandango and CNBC when it is planned by Versant.
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