Funding discounts compels non -profit organizations on YouTube lands, podcasts

But the CEO and co -founder of Wonderful citiesAnd a non -profit organization in the early childhood that is based in Detroit, which supports learning in disadvantaged societies, has never expected to tell someone. Certainly not in an elegant documentary with slow soundtrack and a lot of pictures of other Detroit institutions, such as General MotorsDiana Ross, and history Fox stage.

“It was never about me,” eggleton said, adding that participating in “However: Women change the world” Documentary series on YouTube Her way to honor her late mother, Geraldine, who inspired her to speak and help others in their society.

However, since they face an increasingly uncertain financing scene, non -profit organizations focus more on telling stories in communicating with donors – both large and small – and increased production values ​​for videos and podcasts.

“The story of stories is the way we can attract people and carry them to contact a deeper fact about themselves, around the world, or a problem that needs to be solved,” said Carolina Jarama Garcia, CEO of Elevate Bize Foundation. “It links you with these problems as a person and does not say,” Well, this is their problem. This is all there. “The story allows her to be human.”

Elevate Gower Foundation launches its documentary studio

Gayram Garcia said that the Foundation launched the production house earlier this year to tell more of these stories. “However: the first changing women,” the first Elevate Studios series created more than 3 million views on YouTube and will appear its second season in the summer of 2026.

“It was amazing to see the growth that we achieved on YouTube and how it resonated very quickly with many people,” said Garamia. “We know that we are on something here.”

Charitable support for storytelling has been going on for decades, most of them through donor financing documentaries. Open community institutions established the Soros Finance Fund in 1996 before assuming the Sandans Institute in 2002, with the continued cash support of George Soros. FOUNDATION has made the official character of its funding plans in 2011, creating the Jusfilms program, which still supports 25-30 documentary films annually. Earlier this month, Firelight Media, a non -profitable documentary film company, launched documentary filmmakers, Firellight Fund, which will provide managers of $ 50,000 for their projects.

But Lance Gold, founder and CEO of Brooklyn Story Lab at Brooklyn Story Lab, says what Elevate Prize and others do. He says it reflects both technological improvements that reduced the cost of documentary stories and the rise of social media, which allow non -profit organizations to interact with donors directly.

“Be able to tell your story well is very important,” said Gold, whose company works with non -profit organizations to help them produce their story -based content. “But the story of the stories is not only related to accessing viewers, but also related to the existence of the correct message of the appropriate viewers.”

It suggests that non -profit organizations link their work to larger initiatives such as United Nations sustainable development goals – An ambitious list of 17 efforts to eliminate extremist poverty and hunger to ensure every high -quality secondary education child by 2030 – to attract more attention and support.

How can stories tell the connection

“Everyone can be their own media company at this stage,” said Gold, who was previously an executive editor at Huffington Post and editor of the Boston Phoenix team.

This is the point of Nicole Bronzan, Vice -President of Communications and Content of the Council in institutions, hopes for payment for more stories.

“We do not want people to feel that they have to make significant technological investments in order to tell better stories,” Bronzan said. “We do not want anyone to feel that they have to get a large luxurious studio, but certainly the news that people invest in telling stories is great for us and the entire sector.”

In the report on the institutions issued last year, ” A new voice for charitable works: How deep is stories and the most clear language in building confidenceThe researchers, including Bronzan, reported that people have positive attitudes towards institutions, but most of them really did not really understand how institutions succeeded. Bronzan said stories that provide more transparency on how to use donations and how to make those decisions that help link people to the non -profit organization.

She said: “If you are telling these stories, I can only imagine that people will be more likely to open their jeep books and say,” Well, these are reasons that you need to support. ”

Documentary films donations

To date, this was the case for the wonderful cities, which witnessed an increase in donations after the eggleton episode on YouTube.

“We have a financier that wants to increase its gift from $ 7,000 to $ 100,000,” said eggleton, who has turned non -profit organizations into neighboring homes to community centers ranging from classrooms to mental health support groups. She said that new donors had also continued. “It is an incredible type.”

Although the wonderful cities do not depend on federal financing for their services, eggleton Government aid discounts It has made a difficult financing environment more strict because competition for non -governmental donations becomes strict.

She said, “Everyone is informed of what is being taken away.” “People wander around grant officers and individuals who get the gains of the stock market. I think it’s more than funding. I think it really is to know how the world already feels separate and now feels more.”

Eglone said that telling stories helps reduce this. By focusing on female Changemals makers, Elevate Studios refers to a stronger point, adding that she was quoting from the Spanish poet Antonio Machado – “There is no way/we do the path of walking” – because it explains the strength of the series.

She said: “This is the time when we really need to know how to build sympathy through stories and not to say,” You are wrong or right. ”

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The Associated Press coverage of charitable business and non -profit organizations receive support through AP cooperation with our conversation, with funding from Lilly Endment Inc. For all charitable work coverage, visit https://appnyws.com/hub/philanthropy.