FTC Investigation of Google and Amazon ads

The Federal Trade Committee fulfills whether Amazon and Google have misled advertisers regarding pricing and conditions for their ads. As I mentioned for the first time before The investigation is carried out by the Agency Consumer Protection Unit, and it is spread over the sale of the advertising space by companies.

Google sells ads using automatic auctions that are run after the user is inserted into a search inquiry. These auctions occur in less than a second. Amazon uses actual time auctions to put ads within their lists, which users will recognize as “sponsorships” or “sponsorships” ads when searching for specific products.

The investigation is wondering whether Amazon has revealed the so -called “reserve pricing” for some of its ads, which is a price floor that advertisers must confront before they can buy an advertisement. On the part of Google, FTC is looking for certain practices by the research giant, including the internal pricing process and whether it increases the cost of ads hidden in ways that advertisers were not familiar with.

FTC is not the only federal agency to closely monitor large technology. Earlier this year, a Google has monopolized advertising technology online after the Ministry of Justice (Doj) filed a lawsuit against the dismantling of giant ads. Google recently escaped recently From the issue of monopoly of the Ministry of Justice, which involves the vine browser.

The President of the FTC Andrew Ferguson previously said that Big Tech is one of the most important priorities of the agency. These investigations were presented forward against the background And a sweeping (if it is not realistic) In the American economy.