by Henry Hards
| Published
With movies like founder Selling trillion from burgers, McDonald’s gets all the press as a brand for revolutionary fast food. But the fact is that there was nothing revolutionary about McDonald’s when it reached the 1940s. They were copying another chain of restaurant chain that was already strong for twenty years. The white castle that invented fast food was.
White Castle was not the first restaurant in America. Farid Harvey’s railway halls have been the advancement of uniform meals since the 1970s, and Childz restaurants were producing uniform paintings in New York by the nineties of the nineteenth century. Even The Horn & Hardart Automats in Philadelphia and New York was getting rid of fast and mechanical mechanisms long before the opening of Billy Ingram and Walter Anderson, the doors of the first white castle. But none of them bear any similarity with what we see Fast food today. This was all the white castle.
This is the way you invented the white castle Fast food.
How did White Castle made everyone about hamburger in 1921
In 1921, and Hamburger The suspect’s dish was. It was made of cheap meat, and God is crushed anywhere, and its reputation has been strengthened through the fascinated (Upton Singlair) delicious mice and distinctive beef. This was the climate in which the white castle entered. Instead of avoiding the stigma, they built an empire by treating face to face.
Billy Ingram and Walter Anderson made their first position in Witchita look like a reasonable castle, specifically to combat the idea that the burgers were not clean or respectful.
White enamel walls, stainless steel meters, uniforms without a single stain of grease, this brand was as hygiene, and hygiene like reassurance. The “white” in the white castle was not hidden. It was not the open kitchen, as each step was the cooking process for the customer.
Hamperger is no longer mysterious. There were, on a flat grill, quickly cooked and served faster. Anderson had already discovered how the pancakes flattened quickly and associated with uniform cakes, but Ingram sold vision. Together, they were not just screaming cheap meat. They were creating confidence in a product that America had not yet believed.
Invention of fast food system And come out
What made White Castle Revolutionary was not only food. The process was. Every restaurant looked as it is. Follow each employee the same text program. Every burger was identical. For the first time, eating out has become predictable. This type of reliability, dining as a system, not a gambling, was something that Automats did not call it, because the Hamperger required employment, and the white castle made this uniform.
Anderson and Andgram built efficiency equipment. Significant, spoons, even spoon supported. The supplies were central. The recipes were rigid. Follow each employee the same playing book. The assembly line was applied to eating, the Tord Ford Factory made by an edible factory.
This was radical. The consistency and speed became the point of sale. The white castle burger was not only cheap and fast. It was reliable. This consistency has become the DNA of fast food.
The Americans have learned to think about the burgers as a sentence. “Buying” by the bag “was not just the advertisement; psychology was.
Even the idea of “going out” with your food was revolutionary. The transportation was nothing that people did at the time, but White Castle made it a reality.
The magic holes of the White Castle Castle
There is a legend that consists of five hole pancakes in White Castle to the first day. They do not. This innovation came in 1947, when a site operator named Elele Hawal suggested holes so that the steam could cook the meat faster and more equal.
It was a smart disk, but the basic foundation has already been laid: consistency, hygiene and speed. The holes only made the device running smoother.
Disability to dump suburbs
The White Castle did not expand like McDonald’s. They were not a privilege, they did not overwhelm the suburbs, and they did not receive the Ronald model on each TV screen. By survival, they remained curious instead of the tyrant. But its effect is everywhere. McDonald’s, Burger King, Windy, all building on the basis of White Castle: Series Model, Unified Product, Promotion of Speed and Safety.
So when people say McDonald’s invented fast food, the truth is more complicated. McDonald’s manufactured, globalized, and obtained. But White Castle was the initial model, which is evidence of the concept that showed that the fast food of Americans could exist, and can be trusted.
White castle in the modern world
Today, White Castle runs nearly 345 locations in 13 American states, while maintaining its modest empire in the first place in the Middle West and the Capital region in New York. The most powerful foothold in Illinois (58 sites), Indiana (52), Ohio (43), Michigan (37), New York (33), Kentucky (33), Missouri (32), New Jersey (26), Minnesota (15), and Nevada (5). Their distribution is deviant towards the old urban centers instead of the sprawling suburbs, and they still do things in the same way, and in white.
White Castle has taken food that no one trusted, wrapped in a system that everyone can, and thus make hamburger the basis of a global industry.
The White Castle did not invent fast food in the modern era. Humperger has changed everything about how people have eaten all over the world. And everything began 20 years before the first McDonald’sWith a five -cents sliding tape in a small castle, in Witchita, 1921.
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