Ford unveils a 30,000 -dollar electrical pickup truck with 2027 launch date targeting a reasonable market

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Ford president and Ford CEO has given an internal look at the biggest change in the manufacturing of the automotive company T as a highlight of billions of dollars in the US supply chain.

“We announce … $ 5 billion in new investments here in Kentucky and Michigan, to build a new radical vehicle,” said Jim Farley at Fox Business. “Verney and Partners” Monday.

“We will build it completely different from Henry Ford’s mobile collection.”

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On Monday, the Michigan -based car company announced that it will pour money in 4000 jobs in its Park and Lyzville batteries, Kentucky, plants to introduce a new electric pickup truck and PRISMATIC LFP batteries.

Ford F-150 trucks on the assembly line

The new Ford F-150 trucks pass the assembly line at the Ford Derborn Factory on April 11, 2024, in Dearborn, Michigan. (Photography by Bill Bogliano / Getty Emose / Getty Pictures)

The “penetration” product, According to a press statementIt is a medium -sized truck with four doors at a start price of about $ 30,000.

“It will be more expensive at reasonable prices and much lower costly than the old Tesla, or even the imported Rav4 Hybrid. So we are excited about this car at reasonable prices,” said Ford CEO.

“Ford is the 1-year-old hybrid truck maker in the United States for 47 years. F-150 comes in the hybrid. It is nearly 30 % of our customers.” “But for people who are just moving, and they can charge them at home, they do not have to rely on the road charging devices, they go to only 100 miles, 200 miles per day, EV is actually really cheap … EV can be a really good solution.”

New electricity Truck will also be built on a new “Better” assembly line called Ford now called the “assembly tree”. Instead of one long carrier belt, three sub -groups of their simultaneous productions will take place before joining together.

“After 120 years, we will change the assembly line,” said Farley. “We will build it in three pieces, and three separate parts, not one vehicle along one line. This allows us to build them 40 % faster with much less than people and much lower costs.”

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He added: “We did not want to build this in South Korea or Japan. We had to follow a completely radical approach to redesign the car to make it accessible to everyone and profit here in Kentucky.”

The “electrical and fun truck is to reach the batch and digitally advanced to consumers in 2027.

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