Ford Secret Weapon to overcome Tesla is an EV truck worth $ 30,000

Just as the American EV market stretches for a possible collapse, Ford is a terrible axis. With the disappearance of federal tax credits on September 30 and the demand expected to decrease, the auto industry company doubles with an additional investment of two billion dollars in the BEVS electric vehicles (Bevs). But it does this with a new, borrowed strategy that is not its American competitors, but directly from China.

The axis of this bet is a new medium -sized electric Pickup at a basic price targeted of only $ 30,000. On Monday, CEO Jim Farley announced the car that has not been named in an event in Louisville, Kentucky, where it will be collected, with the planned market arrived in 2027.

“This new truck, based on this global platform, will be more spacious than the interior than RAV4, the best -selling car in the United States,” Farley announced directly targeting the SUV market for gasoline. “But it will have a boom and it will have a complete pickup truck bed behind him. No one saw this kind of elasticity.”

A $ 30,000 truck bearing a familiar name?

Modern reports indicate that the new EV capture can be a revival of Ranchero. According to the Ford Authory website, the company has presented a new brand for the name, specifically for use on electric capture trucks. Ranchero, a hybrid for cars that you had not seen on American roads since 1979, has been a classic worship that provides a sedan with the benefit of a pickup bed.

This step is a radical exit for Ford. It is a break from its American competitors, especially Tesla, which focused on premium cars like commercially troubled Cyberrtruck. It is also a strategy of the profitable Ford strategy of selling large and expensive pickup cars such as F-150 and Expedition.

Instead, Ford adopts a strategy that is very similar to the Chinese BYD strategy, which has become the largest EV seller in the world by specializing in electric cars at reasonable prices. The cheapest BYD EV, SEAGULL, begins in only $ 9,700 in China. This focus allowed the ability to withstand costs to steal the huge market share of Tesla in China and Europe.

Farley admitted that many current EVS do not eat what buyers already want. “The computer can have much lower costs – for this reason we return this basic system … to reduce costs,” CNBC told CNBC.

Secret Sauce: Factory Research

How do you plan Ford to build a low -cost and high -performance pickup that has not been managed by any other American car manufacturer? By reusing the entire design and manufacturing process. “The Ford Universal Ev” team, the “Ford Universal Ev” team, is a simplified structure using 20 % less parts and 25 % of the fasteners. Harmony of wires alone is the shortest 4000 feet.

The battery is another key. Ford manufactures its LFP PRISMATIC batteries in Michigan. This chemistry claims Ford, much cheaper, and its design allows it to serve as a structural part of the truck floor, a saving and cost space.

Finally, Ford has re -invented the factory itself. Instead of the traditional moving collection line, the new truck will be built using the “assembly tree”. The car was built in three main sub-combinations-front, back and structural battery with the already attached interior-which is then tied in the end. Ford claims that this revolutionary process is 15 % faster and largely simpler.

“Our idea is that the people who work here in Luisville will be able to buy this car and spend money on other things they love, such as holidays, their home, and teaching their children,” said Farley.

This new truck is a direct challenge to the entire auto industry. But it comes as the EV Ford section is struggling. In the second quarter of 2025, the unit recorded an operational loss of $ 1.3 billion. The company is betting that this radical new approach, which was borrowed from China and that is supported by American innovation, is the only way to make Evs ultimately profitable to the company at reasonable prices for everyone.