when Barthy Dorisami He was a consultant at the MCKINSEY office in Dubai, discovered that the American Express cards on which his company relied on the expenses of companies rarely accepted in the Middle East. This Duraisamy has been forced to cover the important travel expenses of the pocket and endless expenses reports.
“It was ongoing pain,” Dorisami explained the call. “I will spend the weekends download receipts, and reconcile all the expenses manually.”
Now, Alaan, the company that he launched with his colleague MCKINSEY graduate Karon CorianIt is the leading spending platform in the Middle East. It has just announced that it had raised $ 48 million of financing from the series A, led by Peak XV Partners (previously, Sequoia Capital India & Sea) with the participation of others such as 885 Capital, Y Combinator, 468 Capital and Pioneer Fund.
The founders of some Alaan Unicorn customers, such as Hosam Arab (Tabby), invested Mudassir Sheikha (Careem), and khalid amery, which is the well -known Youtuber in the region, too.
This is one of the largest tours of the technology chain in the region, compared to purchase in the Kingdom of Saudi Arabia now, the Tamara platform is later paid, That raised 110 million dollars Two years ago.
“The category has shown a strong products market in the Middle East and North Africa, and Alaa stands out as a class leader,” said GV Ravishankar, the administrative director of PEAK XV. “Their mentality focused on customer and the producer has enabled them to create solutions designed on modern financing teams.” (PEAK XV also participated in a large tour of the series B last month, support UAE ProptCec Huspy))
However, Ala’s road to lead the group was not without challenges.
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While Fintech raised a $ 2.5 million seed tour in mid -2011, it was unable to launch it for nearly a year, due to the regulatory complications and the need for banking partnerships in the United Arab Emirates. Its recent expansion in the Kingdom of Saudi Arabia offered similar obstacles, as it took years to secure approvals from the country’s Appx Bank before its recent launch in January.
“The biggest challenge we faced, in the United Arab Emirates and the Kingdom of Saudi Arabia, was simply living,” the CEO participated.
However, Duraisamy said that Fintech was able to move quickly in other ways such as Alaan’s leading step to merge the Apple Pay into its B2B shows, which is not previously available to finance the difference in the region.
In early 2023, the company also claimed that it was the first in the Middle East to merge Openai in its services, a step that Duraisamy says is the company’s current product strategy. Initially, Alaan has launched Chatbot, expecting users to enjoy conversation interactions about their spending. But the feature failed to get traction.
The lesson is the learning, and the realization of customers has turned more value when artificial intelligence worked in the background. Alaan has begun to use artificial intelligence to help simplify operations such as matching receipts, reconciliation, and extracting value -added tax – which is a special value of use in the region, as the platform helps companies to move in complex value -added tax regulations and recovery taxes.
The company claims that the spending management platform has already saved the financing teams more than 1.5 million hours of manual work. Alaan number expects to grow with the continued investment in automation.
Since its launch in 2022, Alaan has processed more than 2.5 million transactions for more than 1500 financing teams across major regional companies, including G42, Careem, Tabby and Lulu Group.
Moreover, the company is profitable, says Dorisami, noting that it has spent $ 5 million to generate $ 10 million of revenue. Duraisamy YC and its parameters are attributed to cultivating a disciplined approach to the market as many technologies focus on payment sizes.
Now, Alaan is looking to repeat its growth in the Kingdom of Saudi Arabia, as it was launched earlier this year and the volume of transactions has doubled throughout the month during the past six months, according to the startup.
Series A will accelerate this expansion, allowing the company to expand the range of sales, customer success and compliance, with a multiplication of the automation of the financing driven by artificial intelligence.
While Fintech, four-year-old, which equipped the Middle East and North Africa financing teams with artificial intelligence agents, raised one of the largest series A series in Mina, I asked Duraisamy if the explosive growth in RAMP- The evaluation doubled this year after collecting three rounds– Play a role in betting on betting on Alaan.
He said: “When you speak to investors, what really matters for a company in our stage is the basics: how efficients are the capital, the amount of revenues that we produce, and the strength of our proposal in the market.” “We are not in a market that knows the size is an advantage, such as the United States or Europe. Therefore, no matter whether RAMP was able to raise or not, I think we had raised this a lot because our basics were very strong.”
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