With the increasing concern that the images on the Internet have been widely treated by artificial intelligence, the Chipmaker Qualcomm maker doubles on originality. The company wants to prove that the photos taken on your phone look as they are when you click the shutter button.
In Snapdragon Summit 2025, the new Qualcomm appeared for the first time Snapdragon 8 Elite Gen 5A strong slice that will be displayed in the best Android phones next year. Among the improvements Digital content authentication standard is called C2PAWhich are used digital marks and video clips to show the amount of artificial intelligence, if any, in the final product.
In a world of Deepfakes, digital content companies may increase the open C2PA technical standard to prove honesty.
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“With the growth of the IQ, and with the growth of social media to understand photographs and to be authentic, I think (the sound maker support for C2PA),” said Joud Hebe, Vice President of Products Management at Qualcomm.
Qualcomm cooperated with TruePicAnd it is a company based in San Diego that develops digital photos verification programs to Merging the C2PA solution into Snapdragon mobile chips. Chipmaker is now simplifying the process, allowing Phonemakers to register in the Qualcomm software package to secure this function in their devices.
Warning is that companies still have to choose to integrate the authenticity program into their devices. Once they do so, users will get their water photos digitally according to the default C2PA standard.
Whether this simplification will be enough to continue to appear more phones. Hepe said that a manufacturer of at least one device is moving towards the inclusion of C2PA, but it refused to determine which.
“I cannot say who, but yes, there are (manufacturers) working with us and also working on their own to integrate C2PA,” he said.
Watch this: Everything was announced at Snapdragon Summit 2025 Keynote in 21 minutes
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