Design platform Figma On Thursday, the company announced a partnership with Google to add more artificial intelligence features. While Figma has previously introduced Tools for building artificial intelligence applications The new integration with Google itself will bring many Gemini models into the design software to address what Figma says are the “evolving needs” of product designers and their teams.
Through this partnership, Gemini 2.5 Flash, Gemini 2.0 and Imagine 4 will be added to the Figma toolkit, while the company maintains its relationship with Google Cloud.
Gemini 2.5 Flash will be integrated into Figma’s photo editing and image creation capabilities, allowing the software’s 13 million monthly active users to create AI images while prompting and requesting changes. The company believes the addition will speed up workflows, citing previous tests of Gemini 2.5 Flash in its product, where users saw a 50% reduction in latency for the company’s “Make Image” feature.
The partnership is now one of several from major AI makers intent on integrating their models into existing applications with large user bases as they seek to assert dominance in a tight race for consumer adoption. This week, for example, OpenAI Announce Its users can “chat” with apps within ChatGPT, including apps from Spotify, Booking.com, Expedia, Coursera, Zillow, Canva, and others. Figma was also on that list, suggesting that the Google Gemini deal is not an exclusive deal.
News of the Figma deal arrives alongside Google News Gemini company advertisementan AI-powered conversational platform designed to bring AI to enterprise customers within their existing workflows. This means that users will be able to chat with their company’s documents, data and applications, and engineers will have access to the tools needed to create and deploy AI agents or use a combination of existing agents.
Google has positioned this news as a win for AI’s potential to increase efficiency and improve workflow, something companies are supposed to pay for as they become dependent on integrations. This is a strategic move at the time Consumers drive AI profitswhile AGI pilots in companies Often fail.
To counter this, Google noted that 65% of Google Cloud customers use its AI products.
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In addition to the Figma deal, Google also… Announce AI works with GAP, Gordon Foods, Klarna, Macquarie Bank, Melexis, Mercedes, Signal Iduna, Valiuz and Virgin Voyages. They join existing partners using Gemini, such as Banco BV, Behr, Box, DBS Bank, Deloitte, Deutsche Telekom, Fairprice Group, US Department of Energy, Others.
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