Fidelity and the IBIT grayscale challenge

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BlackRock’s iShares Bitcoin ETF has quickly become the largest spot bitcoin ETF in the US, with assets of around $100 billion.

but Is IBIT Really the Best Bitcoin ETF for Investors in 2025?Or is it simply the largest?

IBIT controls roughly 60% of all spot Bitcoin ETF assets, but that’s not the whole story. As more Bitcoin ETFs from Fidelity, ARK, and Grayscale compete on fees and liquidity, the question of which one is the better option for investors has never been more important.

Learn what questions to ask when choosing the best Bitcoin ETFs. Getty Images
Learn what questions to ask when choosing the best Bitcoin ETFs. Getty Images

IBIT is the spot Bitcoin ETF from BlackRock and iShares. According to the fund’s website:

“IBIT enables investors to gain exposure to bitcoin through an exchange-traded product, helping to remove the operational, tax and custodial complexities of holding bitcoin directly.”

  • Launch date: January 5, 2024

  • Expense ratio: 0.25%

  • Guardian: Coinbase Prime

  • Assets under management: $97.1 billion (as of October 9, 2025)

  • Simplicity and access: You can buy and hold Bitcoin through a broker, such as Fidelity or Vanguard, without needing a crypto wallet.

  • Security and custody: Coinbase is a well-known name in the cryptocurrency space. BlackRock oversees the trust.

  • Liquidity: Bitcoin ETFs trade on exchanges throughout the day, just like stocks.

RELATED: Forget VOO, SPY, VTI: Our Best Stock Investing Pick Is the Fidelity Fund

However, these considerations are present in all Bitcoin ETFs. Knowing which is the best Bitcoin ETF can boil down to just a few small details.

There are more than 10 Bitcoin ETFs that investors can choose from. Determining which is better lies in answering some important questions:

  • What is the best performing Bitcoin mutual fund?

  • What is the cheapest Bitcoin ETF?

  • Which Bitcoin ETFs have the most liquidity?

Let’s think about the competition.

The Fidelity Bitcoin ETF is IBIT’s biggest competitor. It is the second largest Bitcoin institutional investor with assets of $25 billion. Fidelity is one of the biggest and most well-known names in the investment management industry. It has obviously gained a lot of attention in the Bitcoin ETF space.



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