Fast food chains offer new packages at reasonable prices amid competition

Restaurants pay their own value gamePackages and promotions at reasonable prices aimed at budget consumers, to compete with McDonald’s.

McDonald’s has restored its additional meals of additional value, as customers served eight meals packages for breakfast, lunch and dinner, and to provide customers by 15 %, if they bought the elements separately.

This step is far from the non -sudden. Mark Willievsky, head of restaurant and concession financing at TD Bank, predicted that McDonald’s strategy is multiplied by a suggestion of its value to renew traffic among its conscious customers by cost that would force its largest competitors to follow with their own discounts, especially during the morning.

“The restaurant industry responds to what is actually a period of the slightest morale of consumer in the past fifty years, and during these times consumers want to feel that they are getting the best value for their money,” Wilveski told Fox Business.

“Most of the restricted restaurants are working hard with their current lists and components with the background financing teams to extract health, satisfactory, satisfactory offers at competitive prices to keep existing customers and pay new clients,” said Wayeelvsky.

Shortly after McDonald’s announced that it would restore additional value meals for the first time since 2019, IHOP announced that it provides a daily value list as part of its basic offers.

McDonald’s restores additional value to attract budget customers

IHOP has announced that its value list will include four meals and complete breakfast aspects that will be available every day from 7 am to 10 pm for only $ 6 in the participating restaurants at the country level.

McDonald’s to reduce the prices of the liberation meal and the narration for the decline in the budget shoppers

The company said this step is its way to enhance the brand’s position as a “wallet friend” destination.

“We know that our guests are more aware than ever, so the launch of the iHop value list is a direct response to what they want – delicious food, diversity, abundance, and the ability to bear costs without a compromise, seven days a week, Ihop President Lawrence Kim.

The American fast food chain in the box announced that, starting from October 1, it will offer greater sizes in the cups-a 25 % increase in an ounce while lowering prices through the motivated list panels. Changes will bring slightly more than 60 % of Jack’s Combo meals less than $ 10 in most markets.

On September 18, the chain of restaurants restored taco sandwiches to the monster with $ 2 for $ 3 and provided snacks of the new monster size, including the monster stick and the monster mozzarella and planned to offer more deals throughout the year.

Burger King launched deals for its loyal customers between September 15 and September 21 to celebrate the day of the nitonal cheese. The series offers seven consecutive days of free elements, including breakfast, burger and chicken, each of which is linked to one request.

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Wasilefsky described the limited promotion of the McDonald’s Limited-Time, “The Step of Power” given the extent of the huge McDonald in the United States, Fox Business told that although the deep discount would force competitors to offer similar deals, they will not be able to classify the percentage of McDonald’s percentage.

“When you look at the margin, 15 % is an incredible discount.” “I think other brands should follow their example depending on the daily. If the breakfast, and compete in the breakfast area, they will have to deduct breakfast.”

The fast food sector has faced a set of challenges, from margin pressure due to the problems of supply chain and high labor costs with an increase in the minimum wage, to the traffic industry level, with only a few exceptions, such as Chipotle and Cava, according to Wasilefsky.

McDonald’s new meal for happy adults restore nostalgia

As of July, menu prices in limited restaurants, which include fast food restaurants, increased by 3.3 % on an annual basis, according to the data of the National Association for Restaurants. The price of the list in restaurants of limited services reached 8.2 % in April 2023, according to the data.

Wasilefsky emphasized that the goal of this industry is not only the increase in sales in the short term through a limited promotional offer, but to transform customer behavior in the long term.