Fashion retail partner to present Amnesty International design tool “Ella”

The luxury membership platform, which allows customers to rent high -end goods, announced on Thursday the launch of Amnesty International’s character The design tool is called Ella As part of its partnership with retail fashion traders spin and FWRD.

Launch is an example of how the fashion industry benefits from artificial intelligence technology to enhance customer experiences and is one of the first partnerships to see three division traders together to provide Amnesty International’s personal experience. DREVOLVE and FWRD for users are designer shopping, while Revolution also has a pre -owned shopping option.

The tool, Ella, provides recommendations to customers throughout the three retailers about what can be purchased or rent to make an outfit in life. For example, users can request “single weekend clothes”, or “what must be packed on a trip”, and technology will search via Vivrellle and FWRD platforms and shopping courses to create uniform suggestions. Users can then check for one vehicle on Vivrele.

In theory, the more Ila uses, the better its suggestions. It is equivalent to fashion to ask Chatgpt about what she wears in Miami on the weekend of the girl.

Blake Geffen, CEO and co -founder of Vivrele (announced by the 62 million dollar chain earlier this year), TECHRUNCH is hoping that Ella would be able to take “tension from filling to spend a holiday or wear daily clothes.

“Ella was working for some time,” she told Techcrunch, adding that it took about a year to build and release the product.

This is actually the second artificial intelligence tool from the three companies. The Vivrell, Drevolve and FWRD partnership has launched earlier this year Complete the Look, which offers fashion suggestions at the last minute to complete what is in the customer’s cart when going out. Their tools, Ella, however, move the fashion recommendation game to another level.

The fashion was obsessed with an attempt to make personal shopping for decades. Even the 1990s “Cluels” showed Sher to take clothes from her digital wardrobe.

This current prosperity of Amnesty International has led to rapid innovation and access to artificial intelligence technology, allowing many fashion companies at all. Amnesty International Personal Fashion Companies and raise millions while doing this.

“With Ella, we give our members as much flexibility and options to shop or borrow easily, through smooth conversations that allow you to share less or as much as you want, just like speaking to a direct barber,” Jeffen said. “We are excited to be the first brand to merge the rent, resale and retail trade in one simplified experience.”