Fans are calling on Taylor Swift to ‘do better’ after accusations of using artificial intelligence in promotional videos

“We’re losing this battle against common sense when it comes to using generative AI,” Schnitt says, adding that if the videos are AI and Swift apologizes for it, the move could be a “touchstone moment” in pushing back against the technology.

Lobo, who also shared a post with the hashtag #SwiftiesAgainstAI, doesn’t think Swift will comment on the backlash. She believes the pop star, whether she uses AI or not, will be wary of doing so in the future for fear of angering her fans. In contrast to promotions, Share Lobo X The spotlight is on Swift’s 2017 lyric video for the song “Look What You Made Me Do,” which was designed by the motion design studio. Many fans responded to Lobo’s post noting that they missed the artistry and attention to detail in some of Swift’s previous lyric videos.

“At the time, when it wasn’t as big as it is now, she was keen enough to hire someone to make something very beautiful and delicate,” Lobo says. “I have a job that is threatened by AI, and AI completely ignores art and turns it into a product.”

While it’s unclear what, if any, AI models were used to create the promotional videos, Reality Defender’s Coleman says there are some models trained on non-copyrighted data and others that fall into unethical territory. But mainstream AI products offered by companies such as OpenAI and Google They are currently fighting to make training their models on copyrighted works legal under fair use, much to the dismay of artists who do so Losing paid work to AI.

Coleman says current generative AI models and a “good vector” can generate the types of images used in Swift’s promotions in about two minutes. Many of these types of videos are created using AI diffusion models, which produce similar outputs to Sora, OpenAI video app Giving users the ability to easily deepfake themselves.

Google sparked a Swift scavenger hunt From her official Instagram accountalthough it is unclear whether the promotional videos that were part of the challenge were produced using Google’s artificial intelligence features. Earlier this year, Google started… Promote a tool To turn photos into short videos created by artificial intelligence. The latest version is called Veo 3. If Swift’s teasers were supposed to entice her fans to use Google’s AI suite, it looks like the plan backfired. This demographic may actually be among the most vocal and least likely to look forward to AI tools.

Most of the people involved in the backlash are “big fans,” Lobo says, but they just “don’t want AI creeping into what we feel is a safe space.” As long as Swift remains silent, the question will remain whether he did it or not.