Fairphone contains a new plan to make you care

“I can’t see any significant growth over the next few years,” says Strigak. “Other companies have caught a little bit regarding making matters more durable, sustainable and repair, and with consumers, the main engine is still pricing and brand. Fairphone will have the base of loyal fans, but I cannot see this greatly expanding any time soon.”

“No one wants to pull a dead horse”

We put in Fairphone the idea that you may have to do with this specialized audience. “I will say it’s nonsense, right?” Fairphone CEO Raymond van Eyk said.

“I didn’t start a company … if we felt that there is no capabilities. No one wants, as we say in the Dutch language, pulling a dead horse to see if he was walking.” Fairphone is located in Amsterdam, and Van Euck was appointed CEO in August 2024.

“In the next five years, we really have the intention to connect our curse market and to take our fair share of that,” says Van Euck. The company also set the “double digital growth” goal for this year only. The clear question: How?

Part of the Fairphone strategy of course appears in Fairphone 6 itself. It contains some elegant ideas such as the scrolling bar that puts the phone in essential. This returns the interface to help you stay away from social media deviations, for example.

There is an angle of lifestyle that was not before. The strengthening of this was part of the reincarnation of the company that started the company at the beginning of 2025, which included Binning the old company logo of the Old Caps for something more friendly.

Fix the phone

Van EK says it is a matter of “changing the order” of priorities, and placing the same device in the pole position instead of the morals it represents. “In the end, he also explains the vision of Fairphone, because the brand gave us more friendly and friendly identity,” he says. “It is a little less than the father.”

The message is that Fairphone is not just an ECO Warriors phone. The chief technology officials Chandler Elizabeth Haton suggests that the image, that is the classic phone message, has already proven that it is unexpected for some.

“When we market the device, we do not lead to that. Not in our advertising campaigns, not in our connection, and also not the way I would like to transfer to you,” says Hatton. “It can become a preacher in some markets. This message is echoes less at the present time. There are people with panic but also completely exhausting the climate crisis or ethics questions.”

So … is it time to cancel Fairphone headphones? This looks very frank, because there is no indication that Fair aims to reduce his standards. It will only be completely playing them publicly.

Sound

“Fairphone was founded 12 years ago, mainly to address the social and environmental issues included in the electronics industry,” says Van Eck. “What we also saw is that Fairphone was completely a position about telling that story … which means that the Fairphone was in a less processable market.”

This new approach also includes lack of very mysterious Amnesty InternationalThat is because of it Environmental effect One part of the old Fairphone message can be seen.