Pay for Facebook and Instagram? This may seem unimaginable for many free applicants, but the mother company Mita announced on Friday People in the UK can choose to pay for subscription if they do not want to see the targeted ads.
It is an option for users of these applications in the United States to like them only from afar if they are tired of seeing ads in their social summaries.
The UK Information Commissioner Office published instructions on advertising -free subscriptions earlier this year, on Friday, Be welcomed.
“This transmits dead away from targeting users with advertisements as part of the standard conditions and provisions for the use of Facebook and Instagram services, which we were clearly not in line with the UK Law,” the statement said. “Under the selected approach to Meta, people will be able to choose between agreeing to customized ads or payment of a monthly subscription for ads free of ads-known as” approval or payment form. “
Meta actor did not immediately respond to the comment.
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The subscription without AD will cost the first Meta account for the user, if it is used on the web only, 3 pounds per month (about 4 dollars) on the web and 4 pounds per month ($ 5.35) for use on iOS and Android. Meta says in its statement that iOS and Android subscriptions are more costly due to the drawings imposed by Apple and Google.
If someone has a second account that wants to get free of ads, this account fees are slightly reduced to 2 pounds per month ($ 2.68) on the web or 3 pounds per month ($ 4.02) on iOS and Android.
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The Information Commissioner Office said that it will monitor the offering of Meta changes “to ensure that consumers are enabled to make options and be able to give their approval freely.”
Definition sites are not simply offered ads that are the same for all users. The company uses data from individuals to serve custom ads, saying it helps people discover relevant products and services and help companies access the customers most likely to provide.
UK companies will remain able to allocate ads to be presented to users who do not want to pay for the free version of the ads.
Fees are imposed on Facebook and Instagram users in the European Union-which has had the option to subscribe and avoid ads since 2023-more than twice the cost of the UK if they want to free advertising service. the BBC reports The subscriber fees in the European Union begin from 6 euros (equivalent to 5.23 pounds or $ 7).
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