Exclusive: PHIA, founded by Phoe Gates and Sophia Kianni, collected $ 8 million in the seed round, led by each

It is a time -preserved tradition in Stanford, and it is a traffic ritual made by many technological Bigwigs. Gates and Kianni as colleagues in the room appointed randomly began, but quickly associated with their common love for activity and business. Like many of the founders of Stanford aspiring before them, they were looking for an idea – giving articles in their kitchen, and invoking potential clients of their floors, and scribbling on the blackboard.

One topic has been repeatedly appearing: clothes, both of which are widespread around their bedroom and they were not looking to buy. Both transverse shoppers, Kayni and Gates, realized that they had done a lot of research before buying anything – and that they were not alone.

Kayani said: “We wanted to create something that can do all our shopping for us.” “Do this immediately and effortlessly, instead of all comparison of manual prices and opening the tabs that we were doing on our computers.”

The idea took careful to take off. They were rejected from the entrepreneurial separation, then they were accepted in another, and they attracted some early financing before the seed from Soma Capital and Professor Stanford, who loved their stadium. The stadium was an early repetition of what they are doing now: In 2023, Gates and Kayni moved to New York to start Phia, the shopping agent that AI moved. Phia – App and App and a mobile browser attachment – was launched in April 2025, and since then it reached 500,000 users and more than 5,000 direct partners of the brand. (Kianni and Gates also have their own podcasts, The Burnouts, via Alex Cooper’s Owlay Network, which was launched in April.)

“During the time when we were working to build MVP (the minimum of the viable product), we ended up going out – although it was terrible – we add it to about 500 different users.” “The statistics we see were incredible, and the rates of purchase of repeated repetition were huge, and its keeping was huge. He prevented you, at that time PHIA was not perfect … but I remember that one day we took MVP down, because he was not working in the way we wanted. People continued:“ Where is it? ”

Phia, Portanto of both Kianni and Gates, now raised $ 8 million of seed financing, luck I learned exclusively. Kleiner Perkins led the tour. It is a stars -inlaid relationship, with the participation of Hilli Bieber, Chris Jenner, Sheril Sandberg, Sarah Sarah Blackley, and fanatic director Michael Robin, and EBay website Projects, among other things. To Kleiner Perkins Annie Case, Pia depends on economic winds and wider consumers.

“There is a shift towards value,” said Case via email. “American consumers are selective in prices, depend on the deal, and the least friendship of the brand. PHIA meets this moment.”

The American e -commerce clothing market, as Case indicates a huge, crosses 200 billion dollars this year and deviates strongly towards the mobile phone. Despite the size of the market, the digital shopping experience has not evolved over the past decade as much as you think.

Kayani said: “I think there was only a little innovation in the shopping space for a long time because it looks good, it is a hobby for girls.” “The fact is that the fashion industry equals between $ 1.7 and $ 2.5 trillion.”

E -commerce tools have decreased inside and outside Vogue with VCS over the past few years. It is a difficult market, with a lot of questions that have not been answered about the future. Because shopping at the estimated level is not only personally – it is social and crossing. Often, why do we want what we want is mysterious, even for us. But Kayani and Gates are looking for answers in a process that revolves around conversation and experimentation.

“We are talking to more than four users daily,” said Gates. “Every two weeks, we have 40 young women who come to our office from power users. We tell them:“ Shuy our application. Tell us what you hate. What do you want to see in the future? ”

Like this Stanford housing room, PHA is a type of its laboratory.

“We are scholars,” added Gates. “We need experiments constantly. If users do not like them, we return to the drawing board … We ask: Why is this? What can we fix here?”

The term podcast …This week, on the term podcast paper, we have phia! You have spoken to Phoebe, Sophia and Annie about the error in online shopping today, how to build a consumer company, and why there are no more women building companies, and what artificial intelligence tools can bring to the digital shopping experience. Listen and watch here.

Stubhub …Today, Stumbhub is expected to be announced. This represents the first long -awaited public markets with the continued mitigation of the public subscription market.

We see you tomorrow

Allie Garfinkle
x: Agarfinks
Email: [email protected]
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Adventure deals

– appearanceA California -based San Jose, a billion dollars in the financing of the series C. Blessed Venture capital Lead Brookfield Asset Managementand Nafidiaand Macquari capitaland Intel capitaland Alignment Projectsand Tamarak worldwideand LG technology ProjectsSalesforce, T-Mobile ProjectsAnd Qualcomm Projects.

– Dina RobotsRedouin -based Ridod Robots Activities A. Robostrategyand CRVAnd Firstly circular capital Lead Salesforce Projectsand NVENTERESAnd others.

– chestnut CarbonAnd a developer in New York City based on the Carbon -based Carbon Credit, raised $ 90 million in additional financing of the chain B. Canada pensions investment board Canada.

– PassiveLogicSALT Lake City, a physical developer residing in Utah State, raised $ 74 million in financing from the C. undefined Lead introduction Projectsand Johnson ControlsAnd PSP growth.

– luminary cloudsSan Mateo, Calif. N47 Lead Sustter Hill Ventures and NVENTERES.

– DuplicationCalifornia -based California developer, for the treatments of new antibodies for immunology and inflammation, raised $ 65 million of funding from the A. slope Projects and Qiming Venture Partners Usa Lead SV Health Investors And others.

– CoderabbitThe artificial intelligence code review platform in San Francisco raised $ 60 million in financing from the B. Venture scale partners Lead NVENTERES And others.

– VegaA platform for security operations in Tel Aviv, ISRAEL and New York has collected city headquarters acceleratorand CYBERSTARTSand RedpointAnd CRV.

– Allrock the biographyNATICK, Mass. Mass. slope Projects and Biomatic partners.

– terrierUK -based restaurant management system, 37 million dollars in the series B. Kinnevik Lead accelerator And current investors.

– StablecoreThe platform headquarters in Dallas, Texas, which is designed for regional banks and credit federations to provide Stablecoins, raised $ 20 million of financing. Hook Venture Partners Lead Coinbase Projectsand Curqland Banktech Projectsand Utah Bank And others.

– Envy Amnesty InternationalThe Amnesty International Plastic in Seattle, Washington, for retail brands, collected $ 15 million of funding from the A. fusevc Lead Point72 Ventures.

– MineralsTel Aviv, Israel’s developer at Open Source Kubernetes Development Solvention Mirrord, collected $ 12.5 million of seed financing. TLV Partners Lead TQ Projectsand MtfAnd network capital.

– BloomiraAI collected the device, a developer of artificial intelligence on the device for cameras in London, the United Kingdom and Amsterdam, $ 8.7 million in the A. part and Otb Projects Lead adapt Projects And current investors.

– iris financeThe profit planning platform that operates from artificial intelligence in Chicago, and the artificial intelligence patients for consumers, collected $ 6.2 million of seed financing. Glasswing Projects Lead Collective founderand Hyd garden AngelsAnd others.

– OvermindThe UK -based UK’s predictive intelligence company raised $ 6 million of seed financing. Retreating Partners Lead Four riversand Operator collectiveand ShinmanAnd Wall Corticak.

– on fireThe pension solution platform in Lincoln, in Neb, raised $ 3 million of financing. S3 Projects Lead Proven capitaland Tia ProjectsAnd Nebraska investment.

– Atlas laboratory timeThe Helsinki app, in Finland, collected exercise activities automatically, 1.8 million euros ($ 2.1 million). Lifeline Projects He led the tour.

Private property rights

– GHO Capital Partners He agreed to acquire Scientist.comA Solana Beach, Calif. The financial conditions have not been revealed.

– batchA portfolio company essence industrial PartnersAcquired Sophisticated Stone printingCalifornia -based California -based folding, corrugated upper leaves, and Lito stickers. The financial conditions have not been revealed.

– PredecessorA portfolio company Copilot capitalAcquired PRICEINDXIt is a retail pricing platform in Stockholm, based in Sweden. The financial conditions have not been revealed.

– range justice The majority share has gained in Popins Salary listsRock, platform home salary lists in Colorado for families and care providers. The financial conditions have not been revealed.