Examination designations restore mirage classifications, transcending creators’ tools to artificial intelligence video research

Clear designations, the video creation and editing application works for Amnesty International for the Cyt, which has received more than $ 100 million in investment capital so far, with a rating of $ 500 million, the brand is renamed mirageThe company announced on Thursday.

The new name reflects the largest ambitions of the company to become an Amnesty International Research Laboratory focusing on the multimedia -media -modeled constituent models designed for short video content such as Tiktok, Ends and Shorts. The company believes that this approach will distinguish it from traditional artificial intelligence models and competitors such as D-ID, Synthesia and Hour One.

The brand will also unify the company’s offers under one umbrella, which combines the recent AI’s video platform that focuses on creators, and the recently launched Mirage Studio, which meets brands and advertising production.

“The way we see, the real race for Amnesty International has not started. Our new identity, Mirage, reflects our expanded vision and our commitment to redefine the video category, starting with the short video, through AI Frontier’s research and models,” said CEO of Gaurav Misra Techcrunch.

The sales stadium behind the Mirage Studio, which was launched in June, focuses on enabling brands to create short ads without relying on human talent or large budgets. Once you send an audio file, artificial intelligence creates video content from scratch, with a background created from artificial intelligence and the AI’s designated avatar. Users can also download selfie pictures to create a avatar using their likeness.

What distinguishes the platform, according to the company, is its ability to produce artificial intelligence that has natural discourse, movements and facial expressions. In addition, Mirage says it does not depend on current stocks, sound cloning, or lip sync.

Mirage Studio is available under the action plan, which costs $ 399 per month for 8,000 credit hours. New users get 50 % of the first month.

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Although these tools will benefit the brands that want to simplify video production and save some money, they raise concerns about the potential impact on the creative workforce. The increasing use of the spontaneous organization in advertisements led to a violent reaction, as it appears in a conversation The advertising guess In the printed version in Vogue July, which includes a form created by artificial intelligence.

In addition, since this technology becomes more advanced, the distinction between real videos and DeepFake becomes increasingly difficult. It is difficult to swallow birth control pills for many people, especially given the rapid spread of wrong information these days.

Mirge recently addressed its DeepFake technology in A. Blog post. The company recognized the real dangers of misinformation with the expression of optimism about the positive capabilities of the artificial intelligence video. She stated that she had placed moderation measures in place to reduce misuse, such as preventing impersonation and approval to use the similarity.

However, the company emphasized that “the design is not comprehensive” and that the real solution lies in strengthening “a new type of media literacy” where people deal with the video content with the same critical eye as they do news headlines.