Everything Samsung announced at the Galaxy S25 Unpacked event

The first Samsung Unpacked event of 2025 introduced the Galaxy S25 series – as expected. Although the phones don’t have significantly upgraded specs, the company is stuffed with – you guessed it! – More artificial intelligence in devices. This latest push is more context-sensitive and predictive, and some even extract more from slightly upgraded phone hardware.

Galaxy S25 Ultra

the Galaxy S25 Ultra It is still the biggest, best and most expensive of the bunch. It has a 6.9-inch display and a more rounded edge for a “comfortable grip.” Samsung says it’s “the thinnest, lightest and most durable Galaxy Ultra ever,” and it has a titanium body with Corning’s Gorilla Armor 2 for “advanced drop protection” and scratch resistance.

Unlike the two smaller models, the Ultra’s camera sensors get a spec upgrade: the ultra-wide lens is now 50 megapixels, compared to just 12 megapixels on last year’s model.

Like its siblings, the S25 Ultra is powered by a custom version of the Snapdragon 8 Elite processor, which allows all three phones to handle many of their own AI experiences on-device. Of course, this is better for privacy.

The Galaxy S25 Ultra has 12GB of RAM and comes in 256GB, 512GB, and 1TB storage tiers. However, this is still quite the investment – ​​starting at $1,300.

Galaxy S25 and S25+

Galaxy S25 and S25+ Their RAM has seen an upgrade to 12GB (same as the Ultra), up from 8GB in their predecessors in 2024. It teams up with the Snapdragon 8 Elite to better handle many of the phones’ AI features. (More in a minute.)

The rest of their hardware is remarkably similar to the S24 and S24+. They still have 6.2-inch and 6.7-inch displays respectively. But Samsung’s new ProScaler AI tool can upscale images in real time, perhaps to compensate for the unchanged specifications. Samsung says it can improve the quality of what you see by 40 percent.

Storage is also unchanged from the S24 series: 128GB or 256GB on the Galaxy S25 and 256GB or 512GB on the Galaxy S25+. Fortunately, prices haven’t changed either. You’ll pay $800 or more for the S25 and $1,000 and up for the S25+.

Galaxy artificial intelligence

With most hardware upgrades (apart from the Snapdragon chip) coming in this generation, Samsung is relying heavily on AI features to make you want to spend your hard-earned money on new models. This year, Samsung’s One UI 7 interface is combined with Android 15 to create what Samsung calls a “new operating system integrated with artificial intelligence.” It aims to provide more personalized and context-sensitive AI, rather than just a series of one-off tools.

AI plays a key role in the phones’ camera features, with the Qualcomm chip improving the phones at analyzing noise, leading to what Samsung says is better low-light performance. Audio Eraser is an AI-powered tool that separates audio channels, allowing you to cut out unwanted channels like wind or a random stranger talking.

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