European Union fines Google $ 3.5 billion on adtech “abuse”

European Commission Declare This week, Google is worth 2.95 billion euros (just less than $ 3.5 billion).

The committee found that Google has violated the anti -monopoly rules in the European Union by preferring its advertising services. Specifically, the committee said that Google “has offended” its dominant positions “by preferring ADX ADX in both the publisher ads sermons and in its advertising purchase tools.

The committee also said that Google has 60 days “to bring these practices that somewhat prevent self” and “to implement measures to stop its interest in interest along the Adtech supply chain.”

“Google must now progress with a serious treatment to address her conflicts in interests, and if she fails to do so, we will not hesitate to impose strong treatments,” Theresa Ribera, Deputy CEO of the Commission for Clean, Fair and Competitive Transition, said in a statement. “There are digital markets to serve people and must be based on confidence and fairness. When the markets fail, public institutions must work to prevent dominant players from misuse their strength.”

In response, A Google spokesman told the Wall Street Journal The company will resume the committee’s decision, adding: “There is nothing anti -competition in providing services to advertising buyers and sellers, and there are more alternatives to our services more than ever.”

WSJ reports This announcement was delayed from the date of its plan on September 1, due to concerns about the European Union and the ongoing US negotiations on a possible trade deal.

This is the second largest fine to combat monopoly in the European Union ever (behind it A fine of $ 5 billion Against Google in 2018). The decision was criticized not only by Google, but also by US President Donald Trump, who He complained about the true social fact About “many fines and other taxes issued against Google and other American technology companies” such as Apple.

“We cannot let this happen for the wonderful and unprecedented American creativity, and if so, I will be forced to start the 301th section to clarify the unfair sanctions that are directed to these US -paid American companies,” Trump said.

President It hosted a televised dinner On Thursday, where the technology executives, including the CEO of Google Sundar Pichai, and the co -founder of Google Sergey Breen, praised Trump’s policies, especially on artificial intelligence.

Meanwhile, Google seemed to have recorded a victory for anti -monopoly in the United States this week. Although a federal judge previously spent that the company had acted illegally to maintain a monopoly on online search, His treatments triumphed The proposals of the Ministry of Justice for the company to sell vineyards and perhaps even Android.