EPIC Games says that the new Apple installation process reduces the user’s decrease by 60 %

Fortnite Maker Epic Games said that the new Apple installation workflow, which was implemented in iOS 18.6, has had a positive impact on the user’s growth, with a 60 % decrease in decrease operations.

Apple began allowing European Union users to install alternative markets earlier this year under Digital Markets Law (DMA). At that time, the installation process was longer and included multiple “intimidation screens” – warnings about the potential risks of installing applications from sources other than the application store.

The developers complained that the Apple tactics resulted in the abandonment of people for the installation process. Earlier this year, The European Union slapped a fine of $ 568 million On Apple to not comply with DMA rules.

In July, Apple It released a new operation to install the third -party applications markets On iPhone with iOS 18.6. The new process includes only one screen showing users that they may miss some features, such as the subscription management offered by the application store. The screen also informs users that the alternative application store developer will deal with their data directly.

Epic Games said that before updating iOS 18.6, 65 % of users who were trying to install their game store gave up the process. However, after the update, this number decreased to 25 %. The company has noticed that this decrease rate is closer to the rate it notes with Windows users and MacOS who install its game store.

Despite this improvement, the company still criticizes Apple policies, including Imposing basic technical feesImposing documentation and approval policies, and implement the rules that make them It is difficult for developers To distribute their applications through alternative application stores.

Epic games repeated an argument from A lawsuit against the iPhone makerApple provides users more freedom to install apps from outside the application store on Mac computers. During this lawsuit, Craig Federighti said that if the company allows the same level of freedom to iOS as in MacS, The statute will be bypassed by malware.

Apple is not the only Epic games you fight. Epic Games also criticizes Google because of a long process to install third -party applications, along with screens that warn users against installing applications from unknown sources. Games said that Google misleads users by suggesting that competitors such as Epic Games may be harmful.

Last year, a court in the United States ordered Google to open the play store and allow the third -party application stores. In July, the research giant lost Appeal against the decision.