Elvie’s latest product is a smart baby rocking chair that converts to a crib

Elvi, the company known for its popularity Wearable breast pumpis showcasing a new piece of baby gear at CES. Called Rise, it’s an app-controlled baby bouncer that can transform into a crib with a baby inside.

The $799 device is intended for infants in their first few months of life. Elvi says the rocker is suitable for babies up to 20 pounds or 6 months, while the bed is intended for babies up to 5 months or 22 pounds.

While in Sentinel Mode, parents can customize the specific bounce pattern from the companion Elvie Rise Sleep & Soothe app. The company says its “SootheLoop” technology is intended to be a gentle, caregiver-like movement rather than a repetitive robotic motion. There’s also a manual mode for kids to jump on their own as they grow a little bigger and stronger.

In its press release, Elvie says its own study found that two-thirds of babies between 0 and 3 months often sleep in “unsafe” products like bouncers or swings. The Rise aims to address this issue as parents can switch from bouncer mode to bed mode without waking their children.

The Rise is equipped with a “transition handle” that allows parents to move the device between modes. While in guard position, this involves pressing the lower end, near the feet, and pressing the handle to pull the sides up to form the walls. From the bed. The straps retract from the guard position automatically to make it a convenient sleeping surface.

The company says its bed meets the American Academy of Pediatrics (AAP) guidelines for safe sleeping, although children should not be left in the bouncer unattended. The device is also meant to be more portable than a typical bed. It folds for easy transport and has a magnetic charger so it can be used even when not plugged in.

Elvie Rise is now available for pre order. The company expects to begin shipping orders on March 14, 2025.