Elon Musk is very unpopular, as it may harm the entire EV industry

Elon Musk’s reputation has increased increasingly among American liberals to the extent that it turns not only from Tesla, but from completely electric cars.

A new study published this week in the magazine nature Examination if Musk’s perceptions have made Teslas more attractive than other EVS. The researchers conducted a series of investigative studies that start in November 2023 until March 2025. In each of them, the participants were asked whether they were considering buying Tesla or EV unlimited.

The researchers wrote: “The liberals showed that the intentions of the purchase of SLAS compared to the other EVS, and to a lesser extent, the decrease in EVS intentions in general,” the researchers.

They added that the effect is related to negative perceptions of musk, especially as it embraced a more conservative public figure.

The study extends to the period before and after Elon Musk in American policy, starting from publicly Donald Trump and continued his brief role in the Trump administration.

Musk first supported Trump on July 13, on the same day that Trump’s assassination is trying.

“I completely support President Trump and I hope to recover quickly,” MUSK wrote on x.

The matter ended with spending 277 million dollars To support Trump and other Republican candidates. America Pak also ran controversial The behavior processWith reports on harsh working conditions and it is impossible to meet the shares.

After Trump’s victory in November 2024, Musk was exploited to lead the newly formed government efficiency management (DOGE). Under the leadership of Musk, DOGE has cut financing and spent jobs in many federal agencies, including the United States Agency for International Development (USAID). Some global health experts estimate that the discounts in HIV/AIDS control programs at the US Temazian Agency have led to more than 90,000 deaths all over the world.

Ultimately, Musk was subjected to a high -level decrease with Trump and was shown from Doge, but damage to his reputation, especially among liberals, has already been done. His current attempts to launch a A new political party It has not yet acquired any real preposition.

Perhaps the most disturbing for musk, Tesla sales continue to decrease. The study indicated that conservatives are still not in EVS, which means that there are not enough new buyers to compensate for the liberals who walk away.

Earlier this month, Tesla stated that its car sales decreased by 13 % year on an annual basis in the second quarter. And in Europe, Tesla has Stop For S and Model X, according to Electrek.

Tesla did not immediately respond to a request for comment from Gizmodo.

The researchers in the study indicated that in subsequent survey studies, liberal participants were significantly less support than EVS than they were in the previous repetitions, especially when holding negative views of musk. This “Tesla reaction effect”, along with the conservative hatred of conservatives, indicates that the polarized CEO cannot harm not only his brand, but the entire industry.