ELO is launched to reshape the game marketing with the vision of the first community

ELO, a new societal construction studio led by ESPORTS and Roald Van Buiern and Wouter Sleijffers, has officially launched.

London -based, England, Ello said it focuses on returning society at the heart of video games by building bridges between games and game establishments. ELO works with gaming, brand and capital studios to enhance the game outside the game, develop societies, and provide real solutions in the culture of games and innovation.

While Studios seeks to create convincing games for the fans, Elo will work directly with developers and publishers to create and implement going to the market that focuses on the community that can play a pivotal role in the success of the game after the launch.

ELO was built on three basic principles: to serve, create and invest in gaming societies. This is because Elo believes in the power of society and that these games are made for players.

To confirm that, Elo launched its “#Powertothhegamer” campaign to enhance ELO’s faith with the power of society before the game was launched and during its launch.

“Humans have always been famous for emotional relationships and a sense of belonging,” said Rield Van Burin, founder of Elo, in a statement. “While the traditional ways of society disappear slowly, the games of the new city square for people have become to exchange experiences and build memories.”

“But often, due to various reasons, the early focus of the studio is to develop the game completely, instead of how to engage the players. In ELO, our goal is to represent the voice of society with the support of developers by leading their community strategy and implementation so that developers can continue to focus on building great games.”

Since February 2024, Elo has been in a surreptitious situation, as it has been working with industrial leaders in games, and listening to society, to determine the most important topics and issues facing studios and publishers.

The founders said Elo means “enabling gaming societies.”

“Hence the message of our campaign” Power of the players “to enhance what we do. We believe that, in part to the tremendous growth of the game industry, pressure on delivery, excessive dependence on standards and campaigns in the short term, and began very important in any game that becomes just a marketing thing: society,” the founders said.

Now, the team is ready to go out and bring its deep experience in building society at the forefront. The company said that all games have the ability to build strong societies, but the first step is to make sure to give priority to society and enhance it and give the basis for growth continuously.

“During the past few months, we have benefited from our networks to interact with people throughout the industry and from those conversations, one of the topics was fixed: the participation of society from brilliance to maturity has become a late idea.” “This is due to various reasons, whether it is the investor pressure or the lack of resources. But with ELO, we offer studios and alternatives and supporters by ensuring a lot of attention is like the game itself.”

Elo Group and its subsidiary companies are located in the United Kingdom (London) and Qatar (Doha). The company has five people. Elo cooperates with talented people in content, development, production and capital. The company also works with many founders and talented companies on creativity / joint production and joint projects that focus on its mission to enable game societies.

In recent months, the founders have said, the talks with those with different stakeholders have resulted in a repeated topic: the current game studios conflict to see the continuous interest and traction in their game, despite the tactics of the acquisition of users and users “tried and testing.

Moreover, the increasing lack of community evaluation is not only as numbers, consumers or players but as real participants in developing the game, growth and comprehensive experience.

The founders said: “With Allo, we took this issue in its essence and” brown “our goal of the importance of society. “We do not want to think about ourselves just providing a temporary service. We are here to enable society to create” outside the game “experiences that in return the game studios can focus on creating experiences” in the game. “

Elo admits these factors and stimulates game studios to think and build a “out of the game” as much as they think about trying the game, but we understand that there are time restrictions and experience, so we are here to support them.

The name Elo is related to the arrangement system for the first time in chess and now the prevailing game, which was originally designed by Arpad Elo. The deeper meaning of the word is that we believe that “arrangement” is not only something you can buy. Elo symbolizes the empowerment of society through experiences, participation and innovation. There are no shortcuts for arrangement.

Enabling gaming societies

The founders said: “We do this through” service, creation and investment. “We serve the game studios, create our community, and we support technology projects that we believe in with Time and Capital Investment.” “Although this may seem ambitious, we believe that these three activities are going side by side. Our inspiration for Elo is the place of innovation, the creativity of society, the feeling of belonging and the prevailing participation in the” arts and digital crafts “movement.

Through personal experience, studying in the biggest successes in games, digital space and many conversations with both stalled and successful games studios, the direction they noticed was that society was placed at the forefront of the experience.

“This is not our first job, nor our first project. But it is the first project we started together because we have a comprehensive passion for restoring the importance and importance of game societies,” the founders said. “This is not nostalgia. We are part of a greater development in a digital world, led by games, where societies are not only consumers, but participating in self -organization, participating founders and participating owners. We believe that Elo has a unique view and approach in this direction.”

Games have become new city boxes, stadiums and sports clubs. These are the places of assembly in which friendships are built and cultures are created. However, the reality is that societies often leave a later idea. It is left to form in the margins instead of placing them in the heart of games.

The founders said: “We feel that we are a professional in the game industry, they have the duty to build positive places to belong to future generations.”

ELO is present to build bridges between games and gaming societies. They are forced to experiences and relevant shapes through submission, creation and investment.

The founders said: “In Elo, we would like to talk about” organized society experiences. “We aim to work with games, brand and capital studios to enhance games outside the game and the experience of society, through culture and innovation.”

Specifically, the company helps in Game Studios in formulating unnoticed experiences outside the game with an experience in the game about telling stories, creativity, characters, competition and rewards. It is not through a single, disgusting campaign, but by making society an integral part of the process of developing the game and life cycle, starting with the early participation of society and its equipment to the market and the long -term coherent marketing strategies.

The founders said: “The type of service that we provide depends on the nature of the game and the goals of the game studio, but our focus will always be on the empowerment of society.” “We are looking for a partnership with gaming studios that understand the value of creation for society and with it, but we do not have the ability to do so. If the task is to enable gaming societies, do not hesitate in the game or brand studio, we are not the right partner for them.