Elf Beauty acquires the Hailey Bieber’s Rhode Skincare Brand in a $ 1 billion deal

The camel dwarf recently fell on a final An agreement to acquire Celebrities for skin care, Rudd, founded by Hilli Bieber, with one billion Megadial.

The agreement includes $ 800 million of payment considerations when closing in a set of money and stocks, taking into account the customary adjustments, and an additional additional consideration of $ 200 million based on the future growth of the brand over the course of three years.

“The beauty dwarf has found a similar disruption in Rudd,” Tarang, Secretary of the CEO wrote in a statement. “Rod diversifies our portfolio more through a quick -growing brand that makes the best in place. We are excited about Rod’s ability to break the beauty barriers, and perfectly compatible with the Elf Beauty vision to create a different type of companies. Rhode is a beautiful brand we think ready for missile growth.”

Bieber brandShe focused on her skin care philosophy on “one of everything really good”, more than twice as a consumer base over the past year and led a total of $ 212 million in net sales in 12 months ending on March 31, 2025.

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Although Rhode products are currently being presented only on Rhodeskin.com, ELF has announced plans to launch a material partnership inside the store with Retail seller Throughout North America and the United Kingdom this year.

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Bieber will continue its role as a founder and hold the position of chief creative officials in Rhode and Head of Innovation, and supervises creativity, innovation and marketing of products.

It will also work as a strategic consultant for companies combined.

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Road was the No. 1 skin care brand in the value of EMV in 2024, which represents EMV by 367 % on an annual basis.

“We cannot wait to bring Road to more faces, places and spaces,” Bieber said in a statement. “From the first day, my vision of Rhode was making basic skin care and hybrid makeup that you can use every day. After only three years of this trip, our partnership with Elf Beauty represents a great opportunity to raise and accelerate our ability to reach more my community with more innovative products, and expand our distribution in the world … bringing my vision to life from the beginning.”

Participating founders Michael de Ratner and Lauren Ratner and CEO Nick Flehus will continue to lead the brand from the company’s office in Los Angeles.

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Gamal dwarfIt is a cosmetic mark in the budget that was established in 2004, is the No. 1 brand in units throughout the United States and No. 2 in dollars.

The company launched Elf Skin five years ago as its own brand to accelerate its skin care capabilities and gained Naturium in 2023, compounding the company’s skin care presence.

index	protection	last	Changing	% Change
dwarf	Elf Beauty Inc.	90.45	-1.33	-1.45 %

Under the terms of the final agreement, Elf Beauty agreed to obtain a Road for $ 800 million in closing, consisting of $ 600 million of cash and $ 200 million, or about 2.6 million shares, from newly issued shares from Elf Beauty Common shares issued to existing shares in Rhode, taking into account some usual purchase modifications.

The deal, which is expected to be closed in the second quarter of the fiscal year 2026, includes an additional additional study of $ 200 million, based on the future growth of the brand over the post -closing period for a period of three years. The purchase price at closing is about 3.8x LTM sales of $ 212 million on March 31.

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Critical considerations consist of fully committed debt financing of $ 600 million. Part of the shares issued in the transaction are subject to the founders and some of the main employees of the closure agreements and will be released from the closure over one year.