Dylan Molvani pushes the luxury brand of clothes after two years of light failures

Dylan Molvani The Versace Luxury brand was promoted in social media publications, about two years after the controversial transgender influencer partnership with Bud Light is financially harmful to the brand.

“I think this is the best I looked at all, I am completely sure,” said Molvani while he was in a black Versace dress in a video posted on social media on May 5.

Molvani wore the dress to a A stars -inlaid launch party For the new La Vacanza group in Versace in New York City on May 3. The influencer also posted pictures of actress Ann Hathaway and Versace.

In another video clip, Mulvaney was shown in the same dress while “Girl Mateial Girl” played in Madonna in the background. The simultaneous effects on the lips in a clip of the “Nanny” Franny character, saying, “This is what I always pull when my relationships begin to become a little dangerous.”

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It is unclear what is the official relationship Versace, if any, with Mulvaney, who has millions of followers via social media platforms such as Tiktok and Instagram.

The videos on social media drew attention after the Italian luxury brand in February revealed that it had witnessed 15 % decrease In global sales in the third quarter.

In the company’s profit call in February, John Idol, CEO of Capri Holdings, the parent company Versace, has blamed the tank sales on the company that tends to “the luxuriously luxurious trend” and reduce the number of good -price goods, I mentioned the work from the inside.

In 2025, Idol said, Versace will instead try to achieve the “ideal balance of fun and elegant squad” and “offers a broader product to attract a broader base of other consumers.”

Versace immediately did not return to comment.

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Two years ago, Mulvaney collaborate with Bud Light In order to promote March Madness on social media it has proven to be disastrous for the company.

The brand of beer celebrated the effect that was identified as a woman for a full year by sending custom packages from the light of the buds decorated with the face of Molvani.

the Social media Videos motivated an angry reaction from the conservatives and balloons who felt that the classic American brand was abandoning its customer base in favor of the remote left -wing policy.

By May, and Al -Bireh Company It saw a decrease in sales by approximately 30 % and a decrease in $ 27 billion in its market value.

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The former operations chief of operations at Anheuser-Busch Anson Friks in February that the brand has not yet recovered completely, although Bud Light is making efforts to earn customers.

Fox News’ Lindsay Kornick contributed to this article.