Don’t buy an echo (you can get me)

Last week, Amazon announced two new echo displays during which Falling devices event. From the theater, I used Amazon Execs again and again the phrase “mixing in the background”. Amazon President Panos Panay told a personal story, telling how Alexa+ “converted balance” was able to “convert balance” at the dinner table, and provide his family with facts to settle the time of meal time, and there are no required phones. He praised the fact that Alexa+ could help “without paying your attention” or “take you out of the most important.” Feelings worthy of praise, definitely. It is compressed from a moment by unnecessary technology.

So if people in Amazon really believe, then the technology that supports Alexa must Disturing in the backgroundThey may agree that when I am in my kitchen, I cut an apple for my child and take a look at the echo of my bicycle riding through family photos, this is something that distracts his attention when the forest cat’s shot is replaced by the old house with a slight advertisement on the screen for the DEWALT drilling sectors. HECKFIRE definitely comes out of the moment. My echo width does not “fade in the background”; It sticks ads to my face.

I don’t always remember that in this way. I can remember time, perhaps a year or so, when my echo 15 appears happily through my photos without any bunter bunter. Amazon delegate, who I talked about, confirmed that the advertisement was always part of the Echo show experience, although it was less clear if there may be a change in how to provide ads on the main screen and photographs.

This year or dangerous is skating on what I see on Reddit and Amazon’s Help pages. From one to two years, complaints began to appear. People suddenly faced ads and hoping, without success, to explain someone how to turn them out. Participants ranged from confusion to DisbeliefTo irritation and Inconvenience – Exactly the emotional range that I faced when an advertisement appeared (by chance?) While I was eating breakfast.

Such the last limited people asked whether there is a secret setting, and some of the buried menu option would offer escape from the trade march while washing the dishes. So I reviewed a double with the Amazon delegate and stressed unambiguously: There is no way to stop these ads.

Get it. from Press Press to AI chatbotsAds were always inseparable from technology. My salary, in part, depends on the logo of the airline/insurance/personal computer there on your screen. I accept that I must first close the ancient spices to read an article on Delivery date. I tolerate the YouTube advertising pillow so that I can see Josh Johnson Ruminate. I am saddened by these things; They are part of the contract. But an advertising board in my kitchen? Pictures of the family holidays that are punctuated by Moen faucet offers? This is not something you agreed to. I should not suffer from an advertisement in order to be able to see the content if the content is the dreaded photo and the main page of a device that hundreds of dollars paid to own it. Integrated ads do not support the cost of echo supply as they do with Kindles- buying a pensioner in Amazon with at least $ 20 lock screen ads.

If we were told last week, Alexa+ and its vessels are supposed to fade in the background, if we are supposed to call for this artificial intelligence to our homes, to our kitchens, to our dinner tables, as a distraction free, then notable ads on the home ingredient display do not correspond to this target. I have canceled Echo Show 15. Soon, I will delete its data from it and stick it to the sidewalk with a large free mark on it. If you are in the neighborhood, we welcome you to receive it.