Doji raises $ 14 million to make virtual attempts enjoyable through your Avatar

For years, like large technology companies such as Amazon and Google They have tried to make attractive virtual attempts to encourage consumers to shop online. Startups also tried to solve them inspiration and suitable In fashion using artificial intelligence.

New emerging is called Duji Now you enter this space with a designed application to make the clothes experience fun and social. It does this by creating your avatar and then serving you with different manifestations that may inspire you to buy new clothes.

yet, early Adopt She was a fan With it.

Just days after Public launch on the application storeThe company announces a $ 14 million seed tour led by Thrive Capital with the participation of Seven Seven Six Ventures. The company says the financing will be used to improve the Doji Ai models.

There is an application like doji only thanks to the recent developments in artificial intelligence. The company uses its proliferation models to create its custom -made incarnations and make the clothing tricks more realistic.

@Joccom

Try it. Try Duji. Download the app to secure your place, or find a friend with an invitation. (Link to CV) Creative direction: Gui Boucher Edit: Noel Upliger, Khadir Design: Janet Reda Music: Jake Nadrich thanks: Tony Wang, Gaia del Santo, Dina Yago

♬ Original Voice – Doji_com

The startup company was established last year by Dorian Dargan and Jim Winkens – hence the name Duji (Dorian + Jim).

Dargan previously worked on Apple on Visionos and Meta on games and experiences in Oculus Quest. Winkens was a DeepMind and also worked on a Google AI consumers.

The duo connected to Twitter/X around 2022. After realizing a common interest in the fashion world, they started exploring side projects to work on together. Later, when controversial Create Lensa Avatar He was released, Dargan saw how deep the relationship between people was with their incarnation.

“Lensa was performing flowing embodiment with various topics,” Dargan told Techcrunch. “We have seen Lensa and we thought, what if we could do this for fashion, but in a realistic way?”

Throwing Capital Miles Grimshaw said that he was captured by the Doji application for the first time I used it. It is noted that the proliferation models create an opportunity to build a “virtual mirror” to try to clothes.

He added: “Getting on the web to hundreds of clicks to the store is arduous. Doji has an opportunity to make shopping fun because it places me at the center of the experiment. The application also contains a social aspect to make me want to share different looks (with friends and family).”

What is similar to the use of Doji application

Doji, which is still in the invitation mode, directs users through the process of taking six selfies and downloading two full photos of the body to create a symbolism. It takes approximately 30 minutes to create a avatar, then teaches you when the Avatar is ready. You can also choose your favorite brands while moving to see more elements of them in the application.

Google -backed Google Lock Apps have tried to create Amnesty International Delivery of shopping with one image. However, Doji has chosen a more deep preparation process to create high -quality personal photos and better match users with appropriate clothes.

By default, the application shows you clothes that may suit you through a series of appearance with your avatar. You can scroll through different tops and asphalt listed on the site and click on them to create a new look on your avatar.

In addition, you can post a link to web clothes to check if it suits you.

In the tests, I felt that some avatar pictures made me look thinner or longer than me. (Doji notes that users have the option to re -train avatar through a new set of images if they don’t like their results.)

Although the app allows you to try a different clothes to see how some clothes will look like you, it cannot tell you how to fit some element. This is something you want to start later, we were told.

The team also makes the virtual attempt faster and integrates the purchase in the application, rather than directing users to external sites.

The startup, whose application is available in more than 80 countries, has not determined, when you will remove the invitation system to allow everyone to use the application.

Dargan said that what distinguishes them from other attempt applications is that Doji also provides a fun way to explore clothes. In addition, it is believed that Doji is better in human representation than others, thanks to his experience in the design of the gods over the years.

“I think the people who explored this idea before either had no technology intersections to make it good or taste to understand what makes the person feel satisfied with the image of themselves.” “We have invested a lot in basic technology to ensure how you imagine yourself through interesting and inspiring images.”