Do you deceive the Amazon to join Prime? You will decide the trial

The jury in Seattle will decide whether the retail giant amazon has deceived millions of people to register in Prime, the paid subscription service.

The jury selection began on Monday in the case of the Federal Trade Committee against retail stores online, and the arguments are expected to be opened in the coming days.

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The trial is likely to continue next month. Amazon will defend the 139 -dollar membership program annually, as the company is preparing for its main shopping event, The days of the first big deal.

Also read: Amazon Prime ends the joint free shipping. What do you know and when it happens

FTC filed a lawsuit against the Amazon for the first time In 2023, he accused him of using “dark patterns” to push people to major subscriptions and then make cancellation very difficult. This will be a violation of Article 5 of the FTC Law and the online shoppers’ confidence law. FTC seeks to get fines and recover customers and a ban on deceptive tactics.

Amazon actor did not immediately respond to the comment.

Organizers say Amazon’s design options were deliberate. The company claims that the efforts made to simplify the cancellation flow because the easiest exits may harm revenues.

“Specifically, Amazon used processing, forced or deceptive processes for the user known as” dark patterns “to deceive consumers to register in automatically initial renewal.”

She pushed Amazon back, insisted that registration and cancellation operations are clear, and that customers love Prime.

The case has already provided some setbacks to the company. The judge who supervises the trial, American provincial judge John Chun, spent that Amazon violated a federal law on online disclosure by collecting payment information before explaining the main conditions of the prime.

FTC will try to persuade a jury that the Amazon has misled consumers on a wider scale and executives have borne personally responsible.

Whatever the final ruling, the timing is noticed. The days of the big deal are expected to fall in early October, where the certificate will be revealed. This means that the details arising from the courtroom can compete with Blitz marketing from Amazon and can affect the morale of the consumer or participate in the gift of this gift purchase.