Disney to raise broadcast prices in October

Disney announced on Tuesday the price increased for broadcasting services.

The company started alert the subscribers that the price of Select Disney+, Hulu and ESPN Plans of broadcasting and beams You will increase next month.

Starting October 21, the company will increase the monthly price of the Disney+ plan with ads by $ 2 to $ 11.99 per month, while the Disney Plus No-Eds plan will increase by $ 3 to $ 18.99 per month. Meanwhile, the company also strengthens the price of some of its packages.

Disney+ and Hulu -backed Hulu package will increase to $ 12.99 from $ 10.99 per month. Disney+, Hulu and Espn Select Bundle Premium, which includes Disney+and Hulu with ESPN+supported from the advertisement to $ 29.99 from $ 26.99.

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The notifications on the change began to go out on Tuesday. The high prices come at a time when the company is also added with its dealings with “Jimmy Kimmel Live!” He was briefly withdrawn by Disney after Kimmel’s comments about the assassination of conservative activist Charlie Kerk.

The show will return on Tuesday. However, Senkler and Nixar announced that they will rest the offer at their dependent stations.

The price increased, which Disney says is part of the company’s regular business process, shortly after Disney launched the direct broadcast service of ESPN in August, which aims to enhance the subscriber’s base.

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The company launched two plans, including an unlimited option for $ 29.99 a month that provides access to all ESPN and ESPN networks on ABC and ESPN+ and more than 47,000 direct event annually. Customers also had an opportunity to buy a package with Disney+ and Hulu for $ 29.99 per month for the first year.

Broadcasting services have been constantly raised their subscription prices with the high competition competition between Discovery Warner BruceThat owns Max, CNN and Discovery Channel; Disney, who owns Disney+, Holo and ESPN; Amazon, who owns Prime; And Netflix.

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Companies have invested extensively in the original content and exclusive deals to bring more subscribers and get their market share. With the presence of many players in the space, the platforms also united broadcast services, raised prices, or the password sharing or levels supported by ads were cut off for this It remains profitable and competed effectively.