Disney catastrophic marketing in Disney is an ideal study on how a good movie fails

Warning: This article contains Spoilers To “Elio”.

Allow me to ignite you on an unannounced fact in this work – there is nothing more satisfying our commitment to Qurtubbere clothes on Monday morning and diagnosing what has succeeded for what did not happen in the box office after any specific weekend. Film readers are well known, Ryan Scott is the best example of an expert who puts his money where his mouth is And take a scalpel (unlike a heavy hammer) for the trends of the industry, which is often more complicated than it may appear. However, often, post -death discussions can turn into a position on audience tastes, studio policy, and budgets that have been mysteriously reported, and this irresistible desire to boil everything up to the most preaching possible solution: to steal a famous gag from the “Simpson family”, am I out of touch? No, it is the marketing that happened.

Except often, the amazing excuse is that the dull marketing campaign is responsible for that in reality Do It reflects the reality of the situation … and “Elio” has just become our latest case study. I recorded the record in my evaluation of /movie The latest Pixar movie has a lot for this and that the fans are likely to run out of it With tears still in their eyes. Unfortunately, based on weekend reports, he did not disturb any of the cinema pioneers in reality to turn to it. By all standards, the original movie is on the right path for the worst opening in the animation studio never Less than those related to the last threads such as “Lightyear” and “ONWARD”. Is this a problem with quality control indicating a kind of “pixar” in business? Was the film swallowed through its competitor? Or can it be much simpler than that?

Based on many factors, it seems clear that “ELO” was ultimately a victim of an initial company that decided to reduce its losses and save money in an expensive marketing campaign. Even outside the bubble obsessed with our films, It has not been a narration that Disney was “buried” this title. As for a movie that revolves around finding a place in a world that can be harsh and not forgotten to songs, well, he only feels a little Very on the nose. Here is the reason for the “Elio” entitlement to a much better fate.

Modern films industry has a funny way to play in the public square. Thanks to the internet and the YouTube industrial complex, the general public often hears about the production and delay problems with which some films were afflicted before it already comes out. The vast majority of time, these “reports” tend to be completely exaggerated or direct imagination. However, often, smoke refers to some fire … and this was the case with “Elio”.

It goes without saying almost that the horizons of “Elio” were not great, between many delays (the date of the original release was in March 2024), and the disturbance of the director (the coach of the director “COCO” Adrian Molina was originally aimed at the presidency of production, until Domee Shi and Madeline Shafian came to replace it), and various different moving parts. One look at The first humor footage It tells the story in practice. Originally, Pixar brought down the first look at the movie on June 13, 2023, almost two years ago. Viewers will find a completely different tone, entire scenes with big changes (such as Lord Gregon from Brad Garrett, who appears to be an ambassador to Communiverse instead of the frank villain who is in the last movie), and a polarized personality for our main character. Elio cannot be, very excited to kidnap by foreigners, more conflicting with the idea of ​​humor.

https://www.youtube.com/watch?

However, this is the thing: it seems that all of this appears to have led to a movie, According to the majority of critics on spoiled tomatoesIt is actually very good. It is difficult to blame Disney for the possibility of getting cold feet in the idea of ​​another rescue operation for one of their films. After all, we are talking about a company that endured similar efforts on both “Rogue One”, “Solo”, the last “Disney+” series “Dardevil: Born Again”, and “Captain America: Brave New World” – this is only in recent years. The final results of these above titles can be described as “mixed”. But “Elio” shows that failure is not always Realistic, And only a little belief in the miracle colleagues in Pixar Canon have come a long way

As a person who pays a lot of attention to this work, you know what the most crazy things that you should hear from friends and family members are the most famous or even years after the release of a specific movie or television program? “Why didn’t anyone tell me how this was before?” In a more preoccupied environment for pop culture, critics and writers desperately try to shed light on things that are already worth seeing, nothing more frustrated than watching billions of dollars in companies that refuse to devote appropriate resources to ensure the success of one of their productions. For this reason you will usually see many of us complain, for example, Netflix throws their films and shows under the bus. I will not go to the point of saying that Bostbuster Pixar, It is rumored by the deadline to be a budget of more than 150 million dollarsHe had an unprecedented amount of difficulties stacked against it. But it cannot be denying that Disney did not care to help change the narration until it is too late.

Do not look further than The sudden flow of television spots and social media after lifting the critical siege It entered into almost global glowing reactions, which seem to have certainly surprised the company. On the one hand, it is recognized that this work is as usual for any great production. Studios will participate in a grave shortcut in duty if they are Not Try to spray everything that is positive to pull on advertisements and television advertising panels to persuade anyone who left the fence. But for diligent animation, the creative team, and Pixar marketing personnel? It is not difficult to imagine that many of them are giving their heads and wondering where this batch has been in the past few months.

Whether she consciously chooses Disney not chasing good money with bad and losing her (supposed) losses simply with “Elio”, we will never know the certainty. What we know, however, is that this in the end has become a prophecy of self -realization. The full story has not yet been written on how this particular film performed in the long run, but the mouse house did not do so by taking such intimate films, satisfying the crowd, completely charming and hanging until it dries.

“Elo” is currently playing in theaters.