- Consumers now use large language models Like ChatGPT for shopping, which require changes in traditional marketing practices. In the era of artificial intelligence, companies need more branded content and remember the third party.
Experts say that some consumers have started shopping using ChatGPT, and experts must turn the digital marketing directed towards searches on the web must also turn.
The threat of artificial intelligence has been highlighted on search engines when The first vice head of services at Apple Company The aforementioned Safari web browsing decreased for the first time in 20 years, attributing it to users who turn into large language models.
while Google refuted these claimsIts search engine continues to “see the growth growth in general”, other data hints in the Chatgpt effect on shopping.
From late October and mid -January, AmazonThe .com was the most visited field of ChatgPT search function, which represents 9.13 % of all traffic, according to reconnaissance By datos.
In general, e -commerce ranges received 12.65 %, late news (21.42 %) and academic fields (17.81 %).
The increase in the popularity of shopping through artificial intelligence changes the marketer approach to obtain eyes on their brand.
Traditional marketing technologies revolve around the search engine improvement (SEO) to create a better opportunity to appear on the user Google inquiry.
To improve the possibilities that the search algorithm will raise the company’s vision on the web, search engines improve the keywords, site download time, and mobile phone cycle.
However, marketers now have to improve an investigative query from LLMS, which will be withdrawn from online content and mention the third party. This includes the brand site and the general consensus on social media platforms such as Reddit and X
“Until recently, digital marketing was about winning clicks. With the rise of LLMS, it’s now about winning the anniversary,” said Yaron Lituin, chief marketing employee in the parents application, luck.
Like a retail brands, CMO has adopted for filtration work to market artificial intelligence to apply for this direction.
And when it comes to searching for the highest rated running shoes, for example, it is “more than a conversation.” luck.
LLM will give user options by explaining why each shoe is the most appropriate for this specific query.
While the marketers began to improve LLMS, Huberman said that the increase in shopping in Chatgpt “is not important yet to stop anyone.”
He added: “Therefore, we have not seen a decrease in organic traffic anything related to … No warning bells exploded, but we know that it will come, so we get to know that.”
Hawke Media cooperates with Gumshoe, an artificial intelligence improvement expert who helps marketers understand how their brands are aware and talk about by LLMS by generating thousands of conversations using artificial intelligence models.
LLMS also follows a comprehensive approach, she told Pietryla PR & Marketing the chief marketing chief of marketing luck This brand reputation is now “critical”.
“The credibility is built outside your site now,” he said.
The brand’s brand narratives repeat brands, in LLM’s digestive content, such as articles, blogs, or customer reviews on the site.
Lauren Petrolo, CEO of Mongoose Media, said, said Lauren Petrolo, CEO of Mongoose Media, said luck. “If your company is not represented properly, artificial intelligence will often fill the voids often inaccurately.”
This story was originally shown on Fortune.com
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