Digg founders explain how they build a human site in the era of artificial intelligence

the Repeated version of the social site Digg It aims to restore the spirit of the old network at a time when the content created from artificial intelligence calms down to overcoming traditional social media platforms, and drowns the voices of real people.

This offers an opportunity to build a social site for the era of artificial intelligence, where people who create content and manage communities via the Internet are granted a greater stake in the success of the platform, as Digg founders believe.

Giant news assembly on the web 2.0, was Digg once At a value of 175 million dollars At its peak again in 2008, it is now gave a new life under the supervision of its original founder, Kevin Rose, and the founder of Redit Alexis Ohahanian. The two recently cooperated Announced a new vision for DiggWhich will focus on enabling the discovery and society, and the way the early internet allows once.

Speaking in the Wall Street Journal The future of everything On Thursday, the founders presented more insight on how they planned to achieve this goal by restarting Digg.

Initially, the two touched on the problems they faced in the previous days of social media, with Ohanian remember how he chose to resign from the Reddit Board of Directors due to differences about the company’s approach to hate speech that he felt was bad for society and business.

For example, the company allowed He invited a forum on Redait He said, “R/Watchopledie” to continue working until the group shooting at Kreystech, who drew the attention of the media. Only then I replied She decided to control her policies About violence and goer on the platform.

After Radet, Ohanian went to The investment capital company found seven seven sixHe says that he focuses on building more “valuable” works. He said he sees Digg another step in this direction.

He said that Rose was reflected in the early days of machine learning, as technology was often used to reward the posts that people were bothering about “the most mysterious mystery, somewhat of strangeness full of existence.”

“Sometimes this may be good, but it often pays truly strange business schedules. This does not enter the other side of the robot and the Amnesty International that also pays these works,” said Rose.

With Digg, founders want to create a new community that focuses on serving real people, not artificial intelligence or robots.

“I have long subscribed to” dead internet theory, “Ohhanian said, in a sign Idea Not much of what we see online is created by actual people, but robots. Ten years ago, this was more than conspiracy theory, but with the rise of artificial intelligence, this was changed. “Perhaps in the past few years – since we have succeeded in overcoming the TURING test – (Dead Internet theory) is very real.”

He added: “I think that the average person does not have an idea of ​​the amount of content they consume on social media, if it is not an explicit robot, it is a person who uses artificial intelligence in the episode to create this content on a large scale, to manipulate and evade.”

To address the rise of robots, the founders are looking for new technology, such as Zero knowledge of proofs (AKA ZK Proofs), a protocol used in encryption that can be used to prove that someone has something on the platform. They imagine societies where officials can turn the faces, if it is permissible to speak, to verify that the poster is human before they are allowed to join the conversation.

Rose pointed out that “the world will be overwhelmed by robots, with artificial intelligence agents,” and this may infiltrate the societies that people are trying to make real humanitarian links. Something like this recently happened on Reddit, where The researchers secretly used artificial intelligence robots to form as real people In a forum to test how AI can influence human opinion.

“We will live in a world where the vast majority of the content that we see in … shape or shape, is created, is a terrible user experience if you come to a place for authentic human communication, and not with humans-or it stars as people as human beings,” Ohanian said. “

He explained that there are a number of ways to test social sites to see if someone is someone. For example, if someone has his devices for a longer period of time, this weight may add to his suspension.

Rose said that the site can also provide different levels of service, based on the possibility of a human being.

If you register with a away email address and use VPN, for example, you may just get recommendations or engage in some of the simplest ways. Or if you are unidentified and wrote in a comment very quickly, the site may ask you to take an additional step to prove your humanity – such as checking your phone number or even imposing a symbolic fee for you if the number you provided can be disposed of, Rose said.

“There will be these levels that we do, based on the way you want to engage and interact with the actual network itself,” confirmed.

However, the founders emphasized that they are not hostiles. They expect artificial intelligence to help help in areas such as moderation on the site, including cases of escalation as someone begins to stimulate trouble.

In addition to checking humans, the founders imagine a service as supervisors and creators financially benefit from their efforts. “I think that the days of moderation are not paid by the masses-doing all the heavy lifting to create huge societies and billions of people-they should disappear. I think these people put in their lives and spirit in these societies, and for them they are not compensated in some way, we must get to know a way to turn them along the ride.”

As one example, he referred to how Reddit brand on the term “Wallstreeetbets”, “ It is the name of a forum created by Reddit user. Instead, Rose believes that the company should help creators like this who add value to a society, not trying to obtain their work ownership as Reddit did.

With a mixture of improved user experience and a model that enables creators to liquefy their work, the founders believe that Digg itself will benefit from it. “I want to believe that the business model that will make Digg successful is a model that corresponds to all stakeholders. I think it’s very possible,” Ohaanian said.