Deepening a Craacker’s barrel inventory segment, amid the repercussions of the brand’s transformation

The repercussions of the Cracker Barrel logo and Mingoper are not over. The shares of the food chain fell on Thursday, as the customer’s reaction and the investor was uncomfortable with the worst chain in the series months in months.

Cracker Barrel shares (CBRLMore than 12 % decreased on Thursday, a sharp decrease since April, before ending the session by more than 7 %. The decrease is wiped by more than $ 90 million in the market value.

index	protection	last	Changing	% Change
CBRL	Cracker Barrel Old Country Store Inc.	54.80	4.22	7.15 %

The arrow, a decrease of 16.47 %, is traveling quickly for the worst five -day extension since February 14, when it decreased 17.7 %. Cracker barrel stocks He decreased to the level of $ 54.

Craacker’s barrel reveals a new simplified logo: “Our story has not changed”

Since May, a crushing barrel, loved for it Southern comfort foodA vibrant chairs and a gift store filled with old form and sweets began, and it has begun to transform 700 million dollars over 660 plus. Restaurants.

The full shift includes “attached” dining rooms, a renewed menu and other changes that aim to update a long -rooted brand in nostalgia.

Cracker Barrel Executive insists on reshaping restaurants is “What the guests have requested”

On Tuesday, the brand revealed its new slogan, which falls as an illustration of a man who rests his arm over a wooden barrel, a picture that embodies the southern hospitality of the brand over the past 56 years.

The company said in a statement that Cracker Barre described the new logo as directly installed on “Gold Gold and Brown Tones” for the brand with the integration of “the iconic barrel shape and the words brand that started everything.”

The statement added that “the fresh, white farm and milk biscuit” was an inspiration behind “the colors of a refreshing color painting.”

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Critics say the brand is a risky step for a company that is already struggling with thin margins.

Richard Stern, director of the Thomas Institute, said. Ro Economic Policy at the Heritage Corporation: “Like Bud Light or New Cokee, this is another example of how to give up your brand and loyal customers to develop business.”

Stern added that Cracker Barrel has constantly published weak profit margins about 1.5 %, “Nearly a third of what you expect from a successful restaurant.”

Sterin argued that by chasing a new market, restaurant He has moved away from its roots.

“Their brand was the old sense of an American public store, as it was wandering in the pioneering West and the growth of rural highways,” Stern added.

Landon Mion from Fox News Digital contributed to this report.