Tesla cybertruck was supposed to be the future. It was revealed at the 2019 event now famous, as its “bulletproof” windows were destroyed on the stage, the science fiction was filmed, with its polarizing design designing stainless steel, by CEO Elon Musk as a non -destructive tool that will completely disrupt the truck market.
Today, this future is like commercial flipping. The prices of electronic inflorescences used in free fall, a stunning collapse that has become a clear symbol of the deep and growing crisis in Tesla.
According to new data from the car market CargurusThe average price of the Cyberrtruck used by amazing 30.35 % last year, and now hovering about 84.027 dollars. This amazing decrease of one day is one of the most expected compounds in history as a big blow to musk, confirming that Cyberrtruck has failed to find a major audience.
The collapse in the used market reflects its catastrophic performance in the new market. In the second quarter of this year, Tesla only sold 4306 electronic companies, a 50.8 % decrease compared to the same period in 2024, according to COX Automotive Kelley Blue Book.
Brand level collapse
Cyberrtruck’s failure is the front edge of a much larger problem for the company. Cargurus data itself reveals that the Tesla prices used as a whole have now decreased to less than the average of the used car market in the entire United States.
As of early August, the average price of all vehicles used in the United States was $ 28,048. The average price of Tesla used was only 27,852 dollars, as it decreased by 14 % on an annual basis. This is a terrible development of the brand that has always been advancing at a distinct price, especially since the average market includes budget cars. It shows a basic defect: an increasing number of owners aspires to emptying Teslas, but fewer buyers are ready to intervene.
Damage at the brand level. The average price used for the S model decreased to about 23 % on an annual basis. The X -driven luxury X has decreased by approximately 16 %. Even the Y, the best -selling electric car in the world, has seen a decrease in the prices used about 12 %.
Musk worker
So, what happened? The answer to the CEO, who can not be able to be able to by the company. Elon Musk increasingly has increasingly dismissed the essence of the original Tesla customer base: environmental and liberal bacteria with liberal tendencies.
Its prominent role in the National Efficiency Department of the Trump Administration-which reduced federal budgets and launched employees-is about to promote his advanced and white ideas on his social network X, mainly damaged the Tesla brand. The result was global protests outside Tesla showrooms and a sharp decrease in the company’s sales and profits.
In the second quarter, the auto industry net revenues decreased by 16.3 % from the same period last year. While Musk recently retreated from its official governmental role to focus on Tesla, the road to fixing the company’s image appears incredibly long.
Cyberrtruck, which was the final symbol of the future MUSK vision, is now the final symbol of his brand decline.
We took
Cybletruck market is a symptom and signal. It highlights the decline in demand, errors in production, and reputation risks. In order to recover Tesla, you may need to reconsider pricing, marketing strategy, and general sites. Until then, even the future pioneer in Tesla cannot exceed the vitality of the significant brand.
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