Discord founder and founder of CTO Stanislav Vishnevskiy wants to know that he is thinking a lot about him Enshittification. With reports of Next next public subscription And the news of its co -founder, Jason Citron, Return recently To deliver the company to the company to Humam Sakhnini, a former Activision Blizzard, many Discord users are really concerned that the platform is about to become good.
“I understand anxiety and anxiety.” “I think it is the things that people are afraid that separate a wonderful and long -term company from any other company.” According to Vishnevskiy, the concern that Discord may fail to do it properly by its users or lose its way in another way that is the subject of regular discussion in the company.
“I am definitely the person who is constantly raised,” he said about Discord Interior meetings. “It is not bad to build a strong work and control a product. This is how we can invest and continue to improve things. But we have to be very thoughtful about how we do so.”
The way to tell Vishnevskiy, Discord has already had an identity crisis and came out of that moment with a stronger feeling of what its product means to people. The company may remember Brain for a short period of time. Discord launched the store interface in 2018 only to Close it less than a year in 2019. Vishnevskiy describes as a period of account within the dispute.
“We call it embracing the brutal facts internally,” he said. When Vishnevskiy and Citron Discord began, imagine a platform not only to chat with friends, but it will also serve as a game distribution center. “We spent a year building this component of our works, and then, in full frankness, we soon knew that it was not going well.”
From this failure, Discord decided to focus on Nitro subscription and embrace everyone who used the application to organize societies outside the games. Since its introduction in 2017, the service has evolved to include some different privileges, but in its heart, Nitro has always been a way for Discord users to get more application and support their favorite servers. For example, the basic layer allows $ 3 per month for people to use emojis and dedicated stickers on any server, and download files up to 50MB. The regular layer, which costs $ 10 per month, includes a 4K flow, uploading 500MB and more. They are all nice, but the basic functions remain free.
Vishnevskiy describes Nitro as “tremendous work”, but the decision to look beyond games create a different set of problems. “It was not clear exactly who we were building, because Discord is now a community product for all, and this has led to many deviations,” he said.
This feeling of tree has exacerbated before Explosive Watch Disord during the epidemic, as more new users convert to the basic system to stay in contact with friends while securing it. “I have covered all the things that we did not completely explain about the way we want to deal with things,” said Fishnevsky. “We have come out stronger. Many people have been defined on Discord, which is their home now, but it is likely to be part, which made it take longer to achieve some of the decisions we made at that time.”
One of these flirting was brief with web 3 of 2021. In November, Citron Tweet screen shot The unprecedented Discord adoption with integration of encryption wallet applications. The post sparked a severe violent reaction, as users threaten to cancel Nitro contributions if the company advances with the version. Two days later, Citron issued a statement saying that Discord will not charge integration.
“We were not trying to chase technology. It was about allowing people to use the dispute in a certain way, and this came with many negative aspects. We were trying to do some integration to reduce some fraud, and we do properly by users and make people safer.” “But we really reduced the sensitivity of the base of the general users of NFTS, and we didn’t really do a good job explaining what we were trying to do.”
according to Reports from that periodDiscord employees were partially responsible for reflection. According to what was reported, an internal servant, consisting of workers and the representatives of the game studio about the proposed implementation.
If we look back, Vishnevskiy is attributed to the company’s employees, some of whom were with Discord for a decade, to lead leadership in the right direction over the years. He says there are cases in which the company’s employees came to him and Citron asks, “Why do we do this?” “Sometimes, we prompted us to do things (Jason and I) I don’t think we should do. I think this is one of the amazing assets. This product is built by people who love it and use it.”
Upon out of the epidemic, Discord announced last year that he would do Re -focus on games. In the near future, this shift in the strategy will lead to the company focusing on “simple things” such as the performance of the application and the ability to use on “building new features”. In March, users taste this new approach, with the launch of the company Reooring its computer overlays This made it unlikely to lead to anti -fraud systems such as Battleeye. In turn, that made the overlapping compatible with more games on Discord. In this same version, Discord added three new options for the user interface density to give users more control of the appearance and appearance of the application.
Moving forward, one of the areas in which the company wants is especially thoughtful about artificial intelligence. Discord has published technology in some fields – for example, she partnered with it Crace AI In 2019 to add noise cancellation to calls – but he has also finished without experiments. “What we found is that many of these things did not work well enough to be in the product,” said Fishnevsky. Cars.
The tool is present in the dispute now. Supervisors can use it to filter specific words and phrases. But when the company put the feature for the first time, it imagined the AI component that would help officials manage large, unbridled servers, and even created a copy of it that was run on a large language model. The company has not yet shipped this feature because it was “making a lot of mistakes.” Also disagreement I tried for a short time With compact chatbot called Clyde that has been used from technology from OpenaiBut canned after less than a year. At that time, the company did not give a reason to close it, but the shots that were posted on Discord Subreddit showed that Claide could often be unnoticed, Say some doubtful things.
“We are constantly restoring some of these ideas with modern models,” said Fishnevsky.
Looking at the future, Vishnevskiy says that Discord focuses on the help of gaming developers, especially with regard to discovery. The majority of the most popular games in Discord is the same that was common on the platform 10 years ago. This is where the new Vishnevskiy says Currency of the celestial bodies It comes in, which people can win by watching interactive ads, playing a game, or playing play with friends on Discord. Yes, it is a way to develop its revenues, but Vishnevskiy believes that the system is compatible with the interests of the player with the interests of developers by giving Discord users something for their time and interest.
At least this is the idea. I got the system’s experience after meeting with Vishnevskiy, and while you feel the drug for users, I would like to see how Discord plans to make it in something smaller than game studios that you can benefit from. Currently, many publishers who have partnerships with advertising versions already have a lot of oral words. I am sure lovers The marvel of competitors I will love the opportunity to earn a Ultron Avatar motifs for their dispute, but a game of 147,000 simultaneous players on Steam is not completely struggling.
Vishnevskiy will not discuss the details of Matthew and if the company plans for public subscription, but it has provided a final guarantee for users. “The dispute is something that is supposed to be a strong company that has a meaningful effect on people’s lives, not only now but in 10 years as well,” he said. “This is the journey that Hammam joined and recorded as well. We focus in the long run. Our investors focus in the long run.”
Although it may be true that Vishnevskiy and Discord employees have learned a lot about the history of the troubled company at times, it is not clear how the culture of experimentation and opposition can change with more contributors to recovery. The test will be whether Discord can remain honest with many fans.
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