Cracker Residents Reports Results Q4 profit results, in contrast

On Wednesday, Cracker Barre released the results of the fourth quarter profits, but a lot of attention focused on the restaurant Fast chain reflection From redesigning its controversial logo that gone viral online.

The company – its headquarters Lebanon, Tennessee The total revenue of $ 868 million, a decrease of 2.9 % from the same quarter of last year. The company also said that traffic has decreased by 8 % since the start of August from its simple slogan and text. The stocks decreased nearly 10 % in the trading hours after Wednesday.

In the profit invitation, President and CEO Julie Massino acknowledged that Craacker Barrel has reduced the deep customers that customers feel about the company’s nostalgia photos.

Cracker barrel to report profits for the first time since the reinsurance of 700 million dollars has failed

“We want the fans and new guests to experience the full story of people, places and food that make the bond barrel very distinctive,” Masseno told “Investors”. “For this reason, our team has quickly amended to our old slogan and has already started implementing marketing initiatives, advertising and new social media that tend to Uncle Hershel and nostalgia to nostalgia to the brand.”

In addition to the reflection of the logo, Massino indicated that the cracking barrel has begun to convert the four modern test stores into traditional interiors. Craft barrel It revealed earlier this month that four of its 660 restaurants were underwent reshaping operations and confirmed that the project will not move forward. The updated design solution is an American decor to sign the brand with an elegant and simpler look.

Crack of barrel drops restaurant after anger from fans

“The comments we received from our guests in recent weeks on the update of our brand Reshaving the store “He has shown us how deeply people are in Barmel Al -Barseq,” said Massino.

However, Massino argued that the series, which includes 70,000 employees, did not keep pace with consumer habits – when it comes to food, travel and technology – has changed dramatically in the past decade.

The CEO of the CEO of the failure of the failed degree of wage, and the performance of the consulting company, the prosecutor last year

“We are able to depth the strong emotional communication that our guests enjoy, and not only to the old or wine slogan American decorShe said: “As for the sense of tradition and nostalgia for nostalgia for nostalgia, this contact is strong, and we realize that there are other areas that we must continue, especially in our dining experience and our guest in general. Fortunately, this was already part of our multi -year plan, and we advance with a renewed focus on both.”

Massino also highlighted many bright points in the quarter, including the return of “breakfast” uncle Hershel “, launching a new service model known as” The Herschel Way “, and continued momentum in his loyalty program, which added 300,000 members in the past four weeks.

“There is a lot to be optimistic about it, and our teams focus on returning to a positive path,” she said.

Get Fox Business on the Go by clicking here

In August, the Cracker Barrel presented a slogan that was designed to remove the image of the old timer tending to a wooden-symbol of the southern magic of the series and hospitality for more than five decades. This step was seen as a sign of modern culture. The operation sparked a rapid violent reaction, erasing more than $ 140 million in the market value at the height of the controversy.