The members of the “The Big Money Show” team interact with the Cracker Barre brand, as the iconic series shares take sharp success.
Craft barrel On Monday, he admitted that “it could perform a better job than the participation of who we are and we will always be” after customers expressed their anger at the new logo of the restaurant series.
The company said: “If the past few days show us anything, it is the extent of people in depth in the cracking of cracking. We are really grateful to your heartfelt sounds.” “I also made it clear to us that we can do a better function in the participation of who we are and who we will always be.”
The company said that what has not changed and “will never change” is that the criminal barrel that was built when the Lebanon chain was opened, based in Tennessee for the first time in 1969.
These values, which read the statement, are “hard work, beds and foods cooked with carefully made scratching.”
Cracker Barrel Executive insists on reshaping restaurants is “What the guests have requested”

The view of the entrance to the Cracker Barrel Old Country store in Mount Armington, New Jersey on August 22, 2025. (Gregory Walton/AFP via Getty Images)
Craacker Barrel also said she appreciates a place where everyone feels at home, regardless of where they are or where they are from.
“This is the cracking barrel that you will always find.” “The things that people love more about our stores are not going anywhere: vibrant chairs on the balcony, warm fire in the stove, link games on the table, unique treasures in our gift store, and old America with antiques that are withdrawn directly from our warehouse in Lebanon, Tennessee.
“We love seeing your interest in the” old timer “. We also love it. Favorite breakfast dish), On our road marks and appeared in our country store. He will not go anywhere – he is a family, ”the statement continued.
Craft barrel stocks drown in the middle of the slogan of changing the reverse reaction

The new Cracker barrel logo was seen in the restaurant menu on August 21, 2025 in Pembroke Pines, Florida. (Joe Raedle/Getty Images)
The company said that the largest concentration at the present time is “in the kitchen and on your plate”, instead of the main headlines about its logo and reshaping it.
“meatloaf, Chicken n ‘stateCountry Fried Steak, aspects that taste like Sunday Suber, and yes, the best pancakes in the world, are all here, with some new dishes that join the menu. Whether you have been a long time ago or a guest, we want you to feel at home around our table, “as stated in the statement.” We also want to make sure that the Cracker barrel is here for the next generation of families, just as it was for you. “
Cracker Barrel explained that planning for future generations means “appearing on new platforms and in new ways, but always with our heritage in the heart.”
The company wrote: “We bear this responsibility seriously. We know that we will not always get everything correctly the first time, but we will continue to test, learn and listen to our guests and employees,” the company wrote. “At the end of the day, our promise is simple: you will always find comfort, society and rural hospitality here in Cracker Barre. Uncle Hershel did not want it in any other way.”

Consumers spoke quickly against a Cracker barrel after he unveiled a new slogan that canceled the pictures of a man who tilted over a barrel and instead it bears the name of the restaurant in a black text against a yellow background in the form of a barrel. (Cracker Barrel / Fox News)
Cracker Barrel found herself at odds with her fans after “Uncle Hershel” removed from his slogan. The company revealed it The text that was renewed only has been renewedProvoking a violent reaction and drowning the price of his share.
The original 1969 logo was only a text, but the 1977 addition has now become an essential element in its brand.
The chain also redesigned the interior of its restaurants, gave up and replaced the American aesthetic and replaced it with a modern treasures.
He stood by Craacker Barrel alongside his recent movements and said that 87 % of the respondents in their research either loved or loved the new logo.
“Our values have not changed, and the heart and spirit of Cracker has not changed,” said a Fox News Digital spokesman.
Get Fox Business on the Go by clicking here
“Uncle Hershel remains at the forefront and the center in our restaurants and on our list. It is” The Herschel Way “, which is the basis for how our employees, who number more than 70,000 people, provide the rural hospitality that we know.” “Cracker Barrel was a destination for comfort and society for more than half a century, and this fifth development of the brand logo, which works through digital platforms as well as advertising paintings and road marks, is an invitation to the original and the most rooted in the form of the famous barrel and the word brand that started everything in 1969.”
An official spokesman also said that the reactions of the guests and the team members were “very positive and excited about the fresh eating and shopping experience”, but the “sound minority” may feel differently.
Stephen Soras contributed to Fox Business, Burian Floud and Nicholas Lenham in this report.
https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/0/0/cracker-barrel-ceo-branding-fox-news-001.jpg?ve=1&tl=1
Source link