Cracker Barrel co -founder, 93

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Craft barrel The brand rename slogan has ignited a violent reaction worldwide, and now one of the founders of the original series is speaking.

At the age of 93, the co -founder Tommy Lowe told Wtvf Newschaannel 5 In Nashville, the company’s leadership directs the brand outside the path.

In the interview, Louis said that the $ 700 million retailer was just “throwing money on the street.”

“Oh, this is crazy,” Louis said. “This … cute nothing.”

Craacker Barrel Clars, a new logo design, maintains an “old temporary” after listening to customers

Imagine photographing the logo outside the bondage restaurant

Craacker Barrel declined and announced that it would keep the “old temporary” in his slogan after a severe violent reaction from the audience. (Istock / Istock)

Call Lowe, who called the new logo “Beful”, from the executives from “keeping it the country” if they want to survive.

The Lebanese series, which is based in the state of Tennessee, has operated the redesign of last week as part of a 700 million dollar transformation during the era of CEO Julie Masseno. Instead of defeating customers, the offer sparked the irony, and a sharp decrease in the price of the Cracker Barre shares until President Donald Trump’s reaction.

By Tuesday, the company reflected the path and restore its original logo. In an explicit confession in Fox Business, Cracker Barrel said it was “you could have done better” in sharing what is going on around the work and confirmed that the beloved elements of the chain, from the vibrant chairs to “Uncle Hershel”, “do not go anywhere.”

“Congratulations” a crushing barrel “on changing your logo to what it was,” President Trump He wrote about the social truth on Tuesday. “All your fans appreciate it a lot. Good luck in the future. Earn a lot of money, and most importantly, make your customers happy again!”

Cracker Barrel customers in the company’s hometown provides the slogan: “If something is not broken, do not fix it.”

A new crushing barrel logo.

Craacker Barrel revealed a new slogan for text only in August 2025, to replace its distinctive design that was first presented in 1977. (Thomas Fuller/SOPA Images/Lightrockket via Getty Images/Getty Images)

Low’s criticism carries a historical weight. Besides the late Dan Evens, he helped open the first barrel to break in 1969 off the 40th Highway in Wilson Province, Tennessee, with the idea of ​​a Restaurant on the side of the road And the countryside store.

“He has always been a rural store for rural people, adding that the current driving” does not understand, “Louis said.

Old Karson barrel logo on the store interface.

CEO Julie Fels Massino announced the comprehensive “strategic transformation plan” in May 2024, which sparked a violent reaction to the investor. (Gregory Walton / AFP via Getty Images / Getty Images)

He allocated the new CEO Masino, a former Taco Bell executive official, and questioned the understanding of the brand’s roots.

“What does Taco Bell know about the country’s food?” question.

For Louis, originality is the only recipe for the company.

Get Fox Business on the time

Calling advice from the Cheringbean star Davidan during the first days of Craacker Barrel, Lowe said, “It seems good, but just keep it in the country. If they don’t do it, this will not work.”

Sofia Compton and Greg Winner of Fox News Digitter contributed to this report.



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