Cracker Barre brings a rural event to New York City

Craft barrel It hosted an event on Thursday in Manhattan, which included dance on line and live rural music in the midst of Backback to design the new Simplified logo, which removed the iconic image of the uncle from the uncle that tends to a barrel.

The event “A TASTE OF COUNTRY, at any time” was held at GansevoRT Plaza in the meat filling area, which brings comfortable food in the southern style and the experience of rural hospitality to Big Apple.

The event included elements of a classic barrel list, vibrant chairs, games, line dance and performance by countryside music singer Jordan Davis, who played the starring role in a new commercial advertisement for the company. The nearest barrel is located to New York City, about 45 miles on Mount Arlington, New Jersey.

The popup was part of the Tennssee “Alol The More” campaign, which also includes new list offers on Its restaurants And widely redesigned its logo.

Craft barrel stocks drown in the middle of the slogan of changing the reverse reaction

The new design is the first time in 48 years, the logo is only characterized by a text. The old countryside store was opened in 1969 with a text logo only before adding the iconic image of a man sitting on a barrel in 1977.

A spokesman for the company said in a statement to the Fox Business newspaper. “Uncle Hershel is still in the forefront and the center in our restaurants and on our list. It is the” Horschel Way “, which is the basis for how our employees, who number more than 70,000 people, provide the rural hospitality that we know.”

“Craacker Barrel was a destination for comfort and society for more than half a century, and this fifth development of the brand logo, which works through digital platforms as well as advertising panels and road marks, is an invitation to the original and rooted speaker in the form of an iconic barrel and the word brand that started everything in 1969,” the spokesman continued.

As part of her campaign “All The More”, the company offers customers in the United States The classic side is free With any purchase on August 23 and 24, nearly 660 sites worldwide.

“We believe in the rural hospitality, a spirit that has always identified us,” Sarah Moore, head of marketing at Crack of barrel, said in the company’s announcement. “Our story has not changed. Our values ​​have not changed. With” more than that, “we honor our legacy while bringing fresh energy, studied craftsmanship, and the generous hospitality of our guests this fall.”

“N Shake Slams Cracker Barrel, CEO to get rid of” Timer Old “from Logo:” We are proud of our history “

However, critics have tore the company since the announcement of the modern logo on Tuesday, and its shares have taken to be unavailable.

“There is zero barrel restaurants in Manhattan, so of course, where Craacker Barrel decided to show the garbage rename an initiative.”

Steak ‘N Shake suggested that Cracker and its CEO Julie Felss Masino give up the magic and identity of the southern restaurant chain that customers are used to, saying that he sometimes “people want to change things just to put their personality on things.”

“In CB, their goal is to completely delete the character. Hence, eliminating the” old timer “of signs. Heritage is what happened on the Cracker barrel of this extent, and now the CEO wants to get rid of everything far away.

“In Steak N Shake, we are proud of our history, our families and our American values. All of them are welcome. We will never market ourselves away from our past in a cheap attempt to obtain the approval of the direction seekers,” she continued.

“Will you go to Cracker now after you woke up? This may be a moment” with a light of light “in making …”.

“WTF is wrong in CrackerBarrel ??!” Donald Trump Junior chanted.

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“There is still time to make this true,” writing later: “make a wonderful crushing barrel again!”.

The Democratic Party wrote: “We believe that the mark of the barrel of the number is also absorbed,” the Democratic Party wrote.

The new logo comes after the company has updated the antique southern feeling of its interiors last year to a brighter and modern atmosphere, an effort to rename the brand, which also sparked criticism from customers.