Craacker to report quarterly results after the chaotic brand

Craft barrel Its quarterly profits will be reported on Wednesday, which gives investors and clients alike a feeling whether the series still pays the price of a failed failure of $ 700 million.

In August, the brand revealed its new slogan, which has dropped the clarification of a man – “Uncle Hershel” – resting his arm over a wooden barrel, a net image that embodies the southern hospitality of the brand over the past 56 years. Some explained the change as an appeal to the waking movement.

Changing the slogan sparked a violent reaction that wiped more than $ 140 million from The market value of a series At the height of the crisis, as customer anger and uncomfortable for the investor has fueled what has become the most losing lines in the months. The shares have decreased more than 7 % on an annual basis.

president Donald Trump Until you weigh, he called the series to return to its roots.

“Cracker Barrel should return to the old logo, and admits the error based on the customer’s response (final survey), and the company’s management better than ever,” Trump books On August 26, a job on social truth.

“They got a billion dollars free advertising if they played their cards properly. It is very difficult to do, but a great opportunity. A big press conference was held today. Make Cracker a winner again,” Trump added.

Craacker Barrel removes modern motifs, restores “Timer Old” signs after criticizing the intense customer

Later that day, the Cracker Barrel reflected his plans.

“We thank our guests for sharing your voices and your love for a cracking barrel. We said that we will listen, and we have.

In May, a crushing barrel, loved it Southern comfort foodThe headache chairs and a gift store full of old sweets and old sweets have launched an ambitious repair of its restaurants of more than 660 years-a effort that has led to reverse results quickly.

The swing of the “Decltured” dining rooms, a renewed menu and other changes aimed at updating a long -rooted brand in nostalgia.

Exclusive video: Cracker Barrel CEO evades questions after the Flip-Flop logo

Cracker Barrel Executive insists on reshaping restaurants is “What the guests have requested”

Less than a month later, the Tennessee -based chain of restaurants announced that it will also stop all adjustments in its stores.

“Like any good relationship, sometimes you only need a little Social media yet. “We return to the things that made us all fall in love in the first place.”