Founder XX-Xy Athletics Jennifer SEY Analysis of why customers rejected the stadium to change the restaurant chain logo on “The Evening Edit”.
MAPLE Street Biscuit Company, a Cracking a king of ownership The restaurant chain closed more than dozens of sites that were no less than their financial expectations.
Cracker Barrel warned in her profit call last week that 14 sites would be affected by closure during 2026. However, Cracker Barrel Fox Business told the sites that had already closed the sites.
“We are able to continue to care for many guests who have eaten with Maple Street in these 14 sites in recent years and we thank our team members for their emotional dedication to Mappest Street Street and focus on delivering the wonderful guest experiences day after day.”
The company said that there are still more than 50 Al -Qaqib Street store. Cracker Barrel received MAPLE Street Biscuit Company in October 2019 for $ 36 million.
The news comes at a time when the Cracker Barrel barrels continued its implications for its marketing accidents, which included plans to renew its logo and redesign the interior of the stores. While the company eventually reflected the path, this step ignited a wave of reaction from customers. competition Steak ‘n Shake leads the battle of an agent To reform the company’s leadership, including its CEO, Julie Felze Masseno.

The MAPLE Street Biscuit Company was photographed in Saint Augustine, Florida. (Getty / Getty Images)
In the company’s profit call last week, Massino acknowledged that Cracker Barrel has reduced the deep customer appreciation towards the company’s nostalgia photos.
Crack of barrel drops restaurant after anger from fans
“We want fans for a long time and the new guests will test the full story of people, places and food that make the biscuit barrel very special,” said Massino. “For this reason, our team quickly expressed the” old timer “slogan and has already started implementing marketing initiatives, advertisements and new social media that tend to Uncle Hershel and nostalgia for the past around the brand. “

The sun rises to Maple Street Biscuit Company in Saint Augustine, Florida. (Getty / Getty Images)
Massino noted in the call that the company has already started converting the four modern test stores into traditional interiors. Four of its 660 restaurants replaced the signing of the American Decor, with an elegant look.
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The new Cracker barrel logo was seen in the restaurant menu on August 21, 2025 in Pembroke Pines, Florida. (Joe Raedle / Getty Images / Getty Images)
Craacker Barrel presented a re -designed slogan on August 19 that removed the image of an old man tending to a wooden bar – a symbol of the southern magic of the series and hospitality for more than five decades, but it reflected its path less than a week.
index | protection | last | Changing | % Change |
---|---|---|---|---|
CBRL | Cracker Barrel Old Country Store Inc. | 43.80 | -0.01 |
-02 % |
However, the company got a blow With revenue decreased by 2.9 % In the last quarter of the same time last year. The company also said that traffic has decreased by 8 % since the start of August from its simple slogan and text.
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