Corona and Modelo’s importer reduces the decrease in beer sales

Type brands She reduced her outlook for the current fiscal year with a weak consumer demand for beer, especially for high -end beer purchases, amid an “challenging” economic climate.

A constellation, which is the American importer Corona and MiloThe net sales of the beer to the bottom to a decrease from 2 % to 4 %, after its previous outlook showed that the growth to positive to the range of 0 % to 3 %. She cited the opposite stability of the macroeconomic economy that affects consumers’ demand as a major engine for change.

The company’s operating income of the company was also revised to a 7 % decrease to 9 % when its previous forecast showed gains in the range of 0 % to 2 %. The impact of low, additional, unique sizes is cited, and the operation is provided as leading the shift.

“We continue to move in the difficult macroeconomic environment that led to the distinction of the demand for consumers and led to more consumer purchase behavior since the first quarter of the fiscal year 2026,” said Bill Newlands, CEO of Constellation Brands.

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“During the past few months, advanced beer purchase rates have slowed, with a decrease in the frequency of the trip and the flight on the trip,” Newlands said.

He added: “In particular, the low rate of advanced beer purchase for consumers of Spanish origin was more clear than the public market declines, which has a significant impact on our beer’s business compared to the wider beer category.”

Bomb Williams, CEO of Bump Williams Consulting, told Fox Business that the main reasons behind lower beer consumption were the increase in Health concerns About the effect of drinking, fewer social gatherings in public places where beer is sold, as well as consumers who reach the age of legal drinking who are more interested in natural natural products such as hemp and healthy drinks.

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“All beer brands suffer from these deviations, but the largest size/share of old brands such as old brands such as Bud, Miller and Coors (Coors Banquet is an exception) that has the largest size to be lost.” “Mike’s Hard, SMIRNOFF ICE), MIKHELOB Ultra, Eight, Yuengling Flight) and non -alcoholic brands (Michelob Ultra Zero, Heineken 0.0 and Athletic’s Portfolio) find ways to win. “

index	protection	last	Changing	% Change
STZ	Constellation Brands Inc.	151.25	-10.71	-6.61 %

Williams said that in the case of the leading brands in Contestation, such as Corona and Numilo, the loss or decline in business from Spanish shoppers had “negatively affected a constellation portfolio because of its rapprochement with the Mexican family.”

He added: “Constellenge has won the retail sale with Pacifico, Corona Premier, Sun Brew, Victoria and familiar; but it is not enough for these winners to compensate for the losses of their biggest brands.”

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Economic factors also contributed to lower sales of beer, as Williams said that beer brands have failed to attract more shoppers, and to obtain shoppers to buy more or buy more products.

“Consumers feel a pill Retailing prices in retailNot only for beer, but through the manufacture of the entire packed goods. He said that beer has always been classified as “a welfare at reasonable prices”, but when it comes to paying $ 40 for each case for your favorite beer brand, this seems to be the disc.

“What we saw is Consumer trading In size from 24 or 30 packages to smaller beams such as single shows and 12 packages. It is a way for consumers to enjoy their favorite beer at a reasonable price. “

Williams said that consumers who were burning away from beer had turned into a wide range of alternatives, from drinks that tell health benefits, energy drinks, spiritual drinks and refreshments derived from hemp.

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“What I think is more beer than others: We lose consumers in energy drinks, water, PR/Post/Pro-Footics, healthy beverages, natural juices, fertilized recovery drinks of vitamin, low-calorie/low-calorie/lower-sugar, and gluten-free alternatives.”

“The largest winners of the lost beer shoppers were the ready -made work of Surfside, Sun Cruiser, VMC, Nutrl, Cutwater, High Noon and countless other players,” Williams said. “The other big winner is Hemp drinks/Thc And I think this particular offer has a long way to grow in front of it. “